The Economist to Partner with Web Startup Apply in the Sky in Global MBA Forum

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The Economist Online Fairs is partnering with tech startup Apply in the Sky to host its Global MBA Forum on March 22nd and March 23rd.

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Finding the right business school can be difficult and time-consuming, and the Global MBA Forum makes it easier. Apply in the Sky completes the equation.

The Economist Online Fairs is partnering with tech startup Apply in the Sky to host its Global MBA Forum on March 22nd and March 23rd. The free online event allows prospective students to interact with leading business schools from around the world.

From tips on how to navigate the admissions process to details about program specialties, curriculum and campus life, the Forum provides prospective students with a wide variety of information, while Apply in the Sky helps them get into school by providing them with the ideal workspace to write their applications once they have determined their target programs.

“We’re thrilled about our partnership with The Economist Online Fairs,” said Apply in the Sky’s co-founders, Emily Chiu and Chiara Piccinotti. "Finding the right business school can be difficult and time-consuming, and the Global MBA Forum makes it easier. Apply in the Sky completes the equation by empowering applicants to focus on what’s truly important: crafting the best possible application.”

The Global MBA Forum, which takes place entirely online, and The Economist’s partnership with Apply in the Sky are evidence of a growing trend among higher education institutions to embrace technology and web-based innovations as means of rethinking traditional processes like searching for the right academic program or applying to school.

About Apply in the Sky:
Apply in the Sky is a web start-up dedicated to building an online platform for career and educational advancement. Its first product, launched in September 2010, is an online hyper-organizer for MBA admissions. Its intuitive web interface aggregates applicant deadlines and requirements across target schools, and provides a streamlined workspace to research schools, write admissions essays, and keep track of progress and feedback.

About The Economist Online Fairs:
Online Fairs, a new business within The Economist Group, develops engaging virtual events as a new form of response advertising for marketers seeking quality lead generation. It creates online representations of tradition trade shows, providing all the benefits of a physical tradeshow, but with the added benefit of the scale and accountability of the internet. Events will focus on a variety of subjects including education, investment and recruitment sectors, as well as client-specific topics particularly in the technology industry. In addition to creating engaging and interactive events, Online Fairs offers turnkey event solutions covering all aspects of event production and content - including attendee acquisition.

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Chiara Piccinotti
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