“Our research has shown that professional, high quality images improve our brand perception and online sales, especially if the images are consistent across all of the properties” said Steve Sickel, IHG Senior Vice President of Dist and Relationship Mkgt.
Seattle, WA (PRWEB) March 20, 2011
OnRequest Images, Inc., a leading provider of worldwide custom photography services today announced that IHG (InterContinental Hotels Group) one of the world’s largest hotel companies, has selected OnRequest Images (ORI) as its international custom photography provider for 640 of IHG’s global properties. IHG’s re-launch of Holiday Inn and Holiday Inn Express properties has been a massive project that started in 2007. IHG selected OnRequest Images after a formal competitive selection process.
“Our research has shown that professional, high quality images improve our brand perception and online sales, especially if the images are consistent across all of the properties” said Steve Sickel, IHG Senior Vice President of Distribution and Relationship Marketing. “People expect to be able to make informed comparisons and decisions online, so the most important thing for our potential guests is to be able to see accurate, realistic and high quality photographs of our rooms and facilities, including virtual tours.”
IHG was looking for a photography provider that could ensure all international properties received brand-aligned imagery. They needed a photography provider that had global logistics expertise with solid brand photography experience.
“ORI was selected to handle the international Holiday Inn and Holiday Inn Express properties because of our expertise in managing complex logistics, our attention to brand nuances and licensing management across multiple brands and countries,” said Carla Stratfold, CEO OnRequest Images.
ORI streamlines the production process for IHG, providing an organized single point repository for accessing imagery from each of the 640 locations.
IHG has a portfolio of seven hotel brands in nearly 100 countries and territories around the world, including Holiday Inn and Holiday Inn Express. Thus far, OnRequest Images has helped with the re-launch of Holiday Inn and Holiday Inn Express properties in 30+ countries and 500+ cities, including Australia, Bulgaria, China, Egypt, France, Germany, Indonesia, Italy, Jordan, Saudi Arabia, Korea, Malaysia, Maldives, Portugal, Russia, Slovakia, South Africa, Spain, Switzerland, Tanzania, Thailand, Turkey, United Arab Emirates, Scotland, England, Ireland and more.
About OnRequest Images, Inc.
ORI is the leading provider of powerful, custom photography services, delivering brand-aligned, cost effective, fast photography solutions for marketers, brand leaders and creative teams. Incorporating the world’s largest and most capable network of fully vetted resources -including photographers, stylists, locations and crews -it enables clients to utilize the best the world has to offer. Combined with its collaborative workflow system OnPro™, the ORI production team oversees every detail. ORI has the talent, experience, and technology to make things happen from the simplest to the most complex of a client’s brand imagery needs.
ORI is headquartered in Seattle, Washington with offices in New York, Chicago, Denver, Los Angeles, Miami, San Francisco, London and Paris.
For additional information, please contact us at: 1 (877) 202-5025 in the U.S. and +44 20 3026 4054 in Europe. For additional information, please visit us on the Web at http://www.onrequestimages.com.
InterContinental Hotels Group (IHG) is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 56 million members worldwide. IHG has almost 1,300 hotels in its development pipeline, which is expected to create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. IHG offers information and online reservations for all its hotel brands at http://www.ihg.com and information for the Priority Club Rewards program at http://www.priorityclub.com. For our latest news visit http://www.ihg.com/media, Twitter http://www.twitter.com/ihgplc or YouTube http://www.youtube.com/ihgplc.
For Additional Information Please Contact:
Candi Nicholson – Director of Marketing (206) 774-1472
OnPro is a trademark of OnRequest Images, Inc.