Urban Explorer and Work2Future Release First-of-Its-Kind Cloud-Based GIS Solution for Small Businesses and Economic/Workforce Development Agencies

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EconoVue Enables Small Businesses and Economic/Workforce Development Agencies to Dissect and Understand the Economy at the Neighborhood, City and Regional Levels

The Urban Explorer Inc. (http://www.theurbanexplorer.com) and work2future (http://www.work2future.biz) have unveiled a first-of-its-kind cloud-based geographic information tool that enables small businesses and agencies focused on planning and economic/workforce development to better understand the local economy and tap into opportunities for growth. EconoVue™ (http://www.econovue.com) is the most accessible, intuitive and productive geographic information tool for dissecting the economy at the neighborhood, city, and regional levels—whether you are a small business looking for prospective business-to-business customers or a city, county or state government agency seeking to understand where the local economy is heading.

  •     For small businesses, EconoVue helps drive revenue by identifying prospective B2B customers using easy-to-use geographic analysis, market segmentation tools and real-time data tied directly to LinkedIn listings—all of which ensure that sales efforts are on target.
  •     For city, county and local governments, EconoVue helps officials make smarter policy choices by better understanding the local economy, how it has changed over time and where it is heading in the future.

“EconoVue provides a new and highly-productive way for businesses to prospect for B2B customers using the power of geospatial data and social networking,” said Cheryl Parker, CEO and founder of Urban Explorer. “EconoVue helps you identify target customers using an easy-to-use search function that utilizes patent-pending segmentation technology to not only find exactly what you are looking for from Dun & Bradstreet® data but also buy only the information you truly want and need. EconoVue also verifies the credit-worthiness of target customers with one-click credit report purchases to help you ensure that a customer is worth approaching. And, by providing direct access to LinkedIn listings affiliated with sales prospects, small businesses can immediately identify and begin communication with decision-makers at target companies. This integrated access to LinkedIn information is one of the many ways that EconoVue makes sales prospecting more effective and efficient.”

In contrast, traditional geographic information systems for sales prospecting are rudimentary at best with hard-to-use interfaces, static data and inflexible search functions that fail show you what you want to see. As a result, companies waste time and resources struggling with those tools and pursuing leads that turn out to be dead ends.

“EconoVue is also the first geospatial tool that helps city, county and state governments visualize the economy, see how it has been impacted by the recession, and understand how it is evolving during the economic recovery. That’s because EconoVue offers historical and trend data that is not available from any other solution,” said Parker. “The geospatial tools that local governments typically use are frustrating because they lack trend data. Those tools also put artificial geographic constraints on how data can be viewed and they are hard to use. In contrast, EconoVue, an interface to a Google Map, makes it easy to access and analyze economic and demographic data across time and space. And, because it’s served via the cloud, there isn’t any installation or set-up required. It’s ready to use from any browser.”

EconoVue makes it possible for city, county and state agencies to study economic trends with trend data that provides significant insight into how the economy is changing over time and where it is heading in the future. The data spans 1990 through 2011 and thus EconoVue’s dynamic industry trend graphs capture both the recession and the ongoing recovery. EconoVue also allows users to transcend the artificial boundaries (e.g. city limits, zip codes, etc.) of traditional tools by enabling analysis of geographic areas of any shape and size.

Features and benefits of EconoVue include:

  •     Intuitive interface that utilizes patent-pending map technology built on top of GoogleMaps
  •     Comprehensive Dun & Bradstreet data for California, featuring more than two million business records
  •     Historic trend data based on the National Establishment Time Series (historic Dun & Bradstreet data) for California and supplemented by current year Dun & Bradstreet data
  •     Flexible unique market segmentation mapping technology that offers:

o    Multi-criteria queries across 20 industry sectors and 200 sub sectors
o    Dynamic one-click thematic/colored mapping for all census geographies across industry sectors, by jobs, sales or businesses
o    Interactive one-click timeline for viewing business sectors across time and census geographies

  •     3-D map display of businesses by size of establishment
  •     Dynamic industry sector reports for any selected census geography or radius around a point
  •     Cloud-based, freely accessible interface. No software to download. Just go to the EconoVue website and get immediate access to EconoVue’s economic search and visualization tools
  •     Flexible options for downloading data, including inexpensive “pay-as-you-go” option and an affordable subscription option
  •     Integrated social networking, tying LinkedIn listings directly to each prospective customer

To try EconoVue for free, visit http://www.econovue.com.

EconoVue was developed through a partnership between Urban Explorer and work2future in San Jose. work2future is the local Workforce Investment Board serving much of Santa Clara County, California and supports large numbers of businesses and jobseekers annually. work2future is housed within the Office of Economic Development for the City of San Jose. EconoVue was developed with the goals of (1) assisting local businesses, government, workforce and economic agencies in the understanding of local workforce and economic trends and (2) promoting an “organic” economic development via accessible data tools that assist businesses enhance the supplier, buying and marketing decisions they make on a daily basis.

“We continue to move forward addressing our number one priority to create jobs and grow companies in San Jose. Municipalities all over the country are looking to do the same and adopt smart, strategic tools to facilitate a rapid rebound. EconoVue is helping our city effectively and quickly assess our situation to better plan for talent inventory and company attraction,” said Jeff Ruster, director, strategic partnership development, City of San Jose.

About The Urban Explorer, Inc
The Urban Explorer Inc (aka ‘Urban Explorer’) provides high-performance, award-winning web GIS tools for Economic Development, Workforce Development and City Planning. The company’s products are based on its patent-pending UrbanExplorer™ platform, a unique, customizable web mapping framework that provides analytical “windows across time” into neighborhoods, cities and regions. Urban Explorer’s flagship product is EconoVue™, the first and only geographic information tool that enables small businesses and government agencies to better understand the local economy and tap into opportunities for growth. Urban Explorer is partnering with work2future (Silicon Valley’s Workforce Investment Board) to sell EconoVue™ subscriptions to workforce and economic development agencies across California. Urban Explorer’s award-winning technology and products have been recognized for innovation and excellence by the International Economic Development Council, American Economic Development Council, American Institute of Architects and the Governments Technology Conference. For more information about Urban Explorer and its products, visit http://www.theurbanexplorer.com.

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