Los Angeles, CA (PRWEB) March 21, 2011
Today, BAM Radio Network (BRN), the education station, announced the launch of PreK-12 Marketing Radio, a program dedicated to discussing challenges, best practices and innovations related to selling products and services to schools, school districts, child care centers, family care providers, Head Start and the entire education community. The program is a collaboration among the National School Supply and Equipment Association (NSSEA), School Market Research Institute (SMRI) and BAM Radio Network. Along with guest appearances from experienced school marketers, the roundtable discussions feature Adrienne Watts Dayton, VP of marketing at the National School Supply and Equipment Association; 30-year education marketing veteran Bob Stimolo, President of the School Marketing Research Institute; and Emmy-winning business reporter Errol St. Clair Smith. The syndicated program can be heard at http://www.nssea.org, http://www.smriinc.com and on the PreK-12 Marketing Channel at http://www.bamradionetwork.com. The current segment looks at the challenge of reaching buyers in an increasingly fragmented school market and explores how school marketers can get more bang out of their marketing dollars. Special guests Rich Kizer & Georgeanne Bender, well known for their intensive consumer research, yearly focus groups, and rigorous on-site studies share their insights on dealing with the new realities.
"For us as business people to reach out to a client base, we really have to rethink what we do. It's not a one-stop 'look-at-my-ad' kind of program. But it really is a major competitive marketplace for the voice to get to the customer," said Rich Kizer consumer researcher and keynote speaker at next month's Ed Expo in San Antonio Texas.
The program was created to address the needs of the business side of the education community, which is being faced with massive changes forcing education marketers to rapidly adapt to stay in business.
"It's a whole different mindset than it has been in the past," said Georganne Bender.
The National School Supply and Equipment Association (NSSEA) is the leading trade organization for the educational products marketplace. NSSEA puts the collective experience of the most successful school industry businesses in the world at your fingertips. Over 1,400 companies of all sizes that produce and deliver every type of product you find in an education environment are represented by NSSEA. Founded in 1916, NSSEA promotes an open market for quality educational products and services that are produced and delivered by professional suppliers and dealers.
"Education marketers are reinventing themselves" said Bob Stimolo
School Market Research Institute, Inc., is a full-service direct marketing agency and consulting service specializing in the school market. It was founded in 1980. Since then it has been dedicated to helping bring quality education materials and services to schools around the country.
About BAM Radio Network
The BAM Radio Network is the largest education radio network for parents, teachers, administrators, advocates, journalists, legislators and all people interested in education-related topics. The network offers 21 channels of education programming available on demand and hosted by the nation's leading educators and advocates. The network is a joint venture between privately held Washington, DC-based Moving & Learning and Los Angeles-based Jackstreet Media Ventures LLC.
Exceptional Educational Reporting Team
BAM Radio Network has assembled the heads of the education community's leading associations to bring you the most insightful, accurate, relevant and up-to-date information on the education issues people really care about. The on-air hosts include:
- Jerlean Daniel, executive director of the National Association for the Education of Young Children
- Gerald Tirozzi, executive director of the National Association of Secondary School Principals
- William B. Harvey, executive director of the International Reading Association
- Gail Connelly, executive director of the National Association of Elementary School Principals
- Dan Domenech, executive director of the American Association of School Administrators
- Yasmina Vinci, executive director of the National Head Start Association
- Paul Young, president and CEO of the National Afterschool Association
- John Musso, executive director of the Association of School Business Officials
- Brian Crowe, executive director/CEO of the National Association of Child Care Professionals
- Amy Garcia, executive director of the National Association of School Nurses
- Jodi Grant, executive director of the Afterschool Alliance
- Linda Geigle, executive director of the National Association for Family Child Care
- Eric Karolak, executive director of Early Childhood Education Consortium
- Linda Smith, executive director of the National Association of Child Care Resource & Referral Agencies
- Sherry Waugh, president of the National Coalition for Campus Children's Centers
- Diane Whitehead, executive director of the Association for Childhood Education International
These education advocates are at the center of their respective communities and have their fingers on the pulse of what is going on moment by moment. Their programs are an invaluable resource for reporters, advocates, activists, legislators, analysts, parents, educators, administrators and anyone interested in transforming education.
To bring a wider, richer perspective to listeners, BAM Radio augments its team of expert hosts with a cadre of accomplished journalists who provide insightful commentary. BAM's core of on-air commentators includes Jay Mathews, education columnist with the Washington Post; Debra Viadero, associate editor at Education Week; Lisa Guernsey, Director of New America's Early Education Initiative, former staff writer at the New York Times and contributor to Early Ed Watch; Liz Willen, formerly with Newsday and Bloomberg Markets magazine and currently with the Hechinger Institute; Valerie Strauss, education columnist with the Washington Post; and Ugo Uche of Psychology Today.
Combined, this team of hosts and commentators provides a panoramic perspective and exceptional insight on the education issues of the day.
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