R2integrated Expands Digital Marketing and Technology Practice into Northeast with Leadership Appointment of Andy Maddocks in Boston

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R2i Brings its Social Marketing Expertise to b2c and b2b Brands in Boston; New Office Joins Those in Baltimore, Metro DC, and Seattle To Increase R2i’s National Presence

The Boston market will greatly benefit from more access to r2i’s transformative services and digital marketing solutions that help brands engage with customers in a networked world.

R2integrated (r2i), a leading digital marketing and technology design firm, today announced that Andy Maddocks has joined r2i as President of its newly launched Boston office. Maddocks brings over 20 years of experience in sales, marketing and strategic development to r2i, having served in leadership roles in enterprises ranging from charitable organizations to corporations in the Fortune 50. R2i powers content-driven brands with digital marketing and technology solutions designed to engage customers in real time conversations and transactional relationships across online channels and communities of interest.

Andy Maddocks comes to r2i after providing over five years of marketing and technology leadership at In Touch, an original content producer of television, radio, podcasting, Web, and print materials for over 30 years.

“Andy’s deep experience in digital marketing, social media, integrated marketing, business strategy and technology certainly attracted us to him,” says Matt Goddard, CEO of r2i. “But when you add that to his strong roots in the Boston area, it is an unbeatable opportunity for us, and for our customers, to drive the digital conversation in this part of the country.”

While at Atlanta-based In Touch, an organization listed by Forbes magazine as one of America’s 200 best managed charitable organizations, Andy led the team responsible for the creation and execution of the In Touch content and communication strategy for donor development programs and activities. In his role as the executive in charge of new product development strategy, Maddocks worked closely with in-house television producers, Web and social media content developers, product developers, direct marketing strategists, creative staff, and agencies to help In Touch better engage with its growing audience of over 10 million households.

Earlier in his professional life, Andy served as a marketing and business leader at other well-known organizations including the Boston-area US headquarters of Cognos/IBM and Connecticut-headquartered United Technologies. At Cognos/IBM, Andy led Strategic e-Marketing for business development and expansion as well as leading the initiative to completely re-architect the company’s main Web site as well as its CRM. During his nearly decade-long tenure at high tech businesses within United Technologies Andy led advanced software and hardware product development, technology licensing initiatives, investment and acquisition teams, and many strategic business development initiatives.

“I am excited about the momentum and success that r2i has shown under Matt’s vision,” said Maddocks. “The market will greatly benefit from more access to r2i’s transformative services and digital marketing solutions that help brands engage with customers in a networked world.”

Originally trained as a social scientist with an interest in the impact of media on people and organizations, Maddocks graduated from Harvard University and completed the Strategic Marketing Management Program at the Harvard Business School.

About R2i
R2i powers content-driven brands with digital marketing and technology solutions designed to engage customers in real time conversations and transactional relationships across online channels and communities of interest. The company was recently ranked in the Top 100 on the 2010 Inc. Magazine 500 | 5000 advertising and marketing industry list. The company, which now has offices in Baltimore, Boston, Metro DC, and Seattle, has experienced a growth of 337 percent since 2006. http://www.R2integrated.com

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LISA AMORE

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