American Association of Aesthetic Medicine and Surgery Begins “1000 in 2011” Campaign

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Despite tough times, tough economy, aesthetics excellence, training and growth remain a top priority for The American Association of Aesthetic Medicine & Surgery

The American Association of Aesthetic Medicine and Surgery kicked off its “1,000 in 2011” campaign this month in an effort to educate and certify 1,000 physicians and medical practitioners in 2011. The goal is to help physicians understand aesthetic medicine as a certifiable specialty they can add to their medical practices.

“Many physicians and practitioners are leaving medicine because of bureaucracy and financial constraints,” said Dr. Sam Assassa, M.D. AACP, founder of the AAAMS. “Our goal is to demonstrate that physicians can still grow their medical practices by adding aesthetic medical services. AAAMS provides training and certification and supports their efforts to extend patient services that don’t require extensive practice management or a lot of paperwork.”

The AAAMS campaign began March 1. Founded in 2000, the AAAMS has trained and certified 850 physicians and medical practitioners. For this year, AAAMS plans to train another 150 to achieve the 1,000-member milestone. The campaign is designed to draw interest in aesthetic medicine and prove its value as a medical specialty and complementary patient service.

“For over 10 years, our purpose has been to serve as a specialty board that sets standards for cosmetic surgery training,” said Dr. Assassa. “Today, we continue to provide hands-on workshops and conferences that deliver comprehensive and formal training on the latest non-invasive aesthetic procedures with safety in mind.” Such procedures typically include liposuction, Botox and dermal fillers, facial rejuvenation and contouring and laser-related services.

Cristyn Watkins, M.D., a board-certified family physician in Kansas City, Mo., chose to pursue aesthetic medicine certification as a way to expand her medical skillset, supplement her income and offer a new set of services with three local medical professionals, all women, in Kansas City.

“Aesthetic medicine really appealed to all four of us as medical professionals, working women and Moms,” said Dr. Watkins. “Medically, it appealed to us because of its inherent non-invasive approach to cosmetic procedures. As working women and Moms, we wanted a way to keep our full-time practices while supplementing those with something extra. The result is our new aesthetic medical practice, one of the only in northern Kansas City.”

All four women—one family physician, two emergency-room physicians and one ER nurse practitioner—maintain their full-time jobs. The new aesthetic medical practice is open one day a week on Fridays, and is available by appointment only. All four women received their AAAMS certifications in January 2011.

“The training we received from Dr. Assassa and his team at AAAMS was phenomenal. It was imperative that we received training from physicians, and we did. It has prepared us to not only be medically precise but also how to effectively work with a new type of clientele, their concerns and what they really need from their aesthetic professional.”

Watkins added that there was another key reason for their move into aesthetic medicine: The uncertain future of America’s health care system.

“We just don’t know what lies ahead for health care in the years ahead,” said Watkins. “Aesthetics is a medical specialty that eliminates bureaucracy, paperwork and all things insurance since it’s a cash-only business. No matter what happens in health care, we feel like we’re prepared.”

Aesthetic medicine continues to grow, according to the American Society of Plastic Surgeons. For example, more than 10.4 million cosmetic, minimally invasive procedures were performed in 2008, the latest year that data are available. The same data shows laser skin resurfacing increased 15 percent while Botox procedures increased 8 percent. Most of these procedures were performed on females, ages 49 to 54.

“Aesthetic medicine continues to grow quickly yet few standards exist,” said Dr. Assassa. “Our concern is there are too many untrained practitioners performing cosmetic surgery procedures without the proper knowledge, depth and level of experience required. Our goal is to ensure uniform excellence in the care of patients and to be a guard and advocate for consumers seeking aesthetic medical services.”

About The American Association of Aesthetic Medicine & Surgery:

The American Association of Aesthetic Medicine & Surgery, based in Beverly Hills, Calif., trains physicians in the art of aesthetics and non-invasive cosmetic surgery. It delivers practical, hands-on training that promotes safety and excellence in the discipline of aesthetic medicine. The AAAMS, founded in 2000 by Dr. Sam Assassa, has six faculty members who have trained 850 physicians medical practitioner. Certifiable training is provided through quarterly courses.

For more information, visit, or call 877-552-2267. For media queries, contact Roy G. Miller at roy (at) mzenpr (dot) com, or call 903-422-5117.


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