Neverblue Opens Hong Kong Office to Meet Client Demand in Asia

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Performance marketing company, Neverblue, opens regional, head office in Hong Kong.

Neverblue, a global leader in Internet performance marketing, announced today that it has opened a regional Asian head office in Hong Kong.

According to Eric J. Gerritsen, Vice President of Sales and Business Development for Neverblue, “Global client demand for our service in the region has increased steadily in the past 24 months. There have been two catalysts for this growth: first, in Asia and globally, we have helped clients reach customers with the right message at the right time generating qualified leads to drive their sales funnels. And second, Asia is simply the largest and fastest growing Internet market in the world. This office will position us to meet and exceed that client demand and deepen our existing Asian relationships. Plus, it positions us to immediately absorb new advertiser accounts.”

Over the last several months, Neverblue has been working on a global basis with leading Internet brands like Groupon. “This new office will allow us to service Groupon and additional established brands with greater local expertise, deeper regional media engagement, more effective client service and even more services," said Gerritsen. "An example of ‘even more services’ is the fact that our Hong Kong office enables us to integrate our mobile marketing business expertise. We are also working on mobile lead generation for Groupon in Hong Kong.Our intense focus on driving revenue and leads for our clients is why we are becoming the leader in Internet performance marketing in the region,” he said.

According to industry researcher Internet World Stats, there are 825 million Internet users in Asia. With only 10% penetration in Asia, this region represents the highest-growth opportunity to aggressively expanding Internet companies. Asia’s online ad market is expected to be worth $22 billion in the next three years, according to a report by industry research firm, eMarketer. Additionally, the report stated that Asia will overtake North America as the largest advertising market by 2014. Plus, industry researcher IDC estimates there are two billion mobile phone users in Asia.

Neverblue also launched a European regional office in Amsterdam in February.

About Neverblue
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

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