San Francisco, CA (PRWEB) March 21, 2011
Marin Software, provider of the leading platform for online advertising management, today announced that Wister Walcott, co-founder and executive vice president of products, and Dr. Niraj Shah, general manager of professional edition, will join expert panels at SES New York to be held March 21-25, 2011 at the Hilton New York.
Walcott will join the panel entitled “Enterprise Wide Solutions: How Will I Know When I Need One,” to be held on Thursday March 24 from 12:45-1:45 pm. He will discuss the benefits of an enterprise-wide solution for managing search, social, and display campaigns. Walcott will provide insight and best practices from a Marin Software customer who reached a saturation point with existing solutions and needed to implement a robust platform to take its search marketing program to the next level of effectiveness and reach.
Dr. Shah will present key findings from a recent research report from Marin Software and Razorfish on a panel entitled “Is The Search Alliance Paying Off For Search Marketers,” to be held on Wednesday March 23 from 2:30-3:30 pm. He will share insights on how the combined traffic of Yahoo! Search and Bing has changed the paid search landscape. Attendees will learn how the Yahoo-Bing Search Alliance has impacted cost-per-click and conversion rates, if Microsoft adCenter is a more viable advertising platform post-transition, and if now is the right time to boost campaigns on the Search Alliance platform.
Incisive Media's SES is a leading global conference and training series focused on search and social media marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo.
About Marin Software
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company’s platform helps advertisers and agencies save time and improve financial performance by increasing marketing insight, efficiency, and effectiveness. Headquartered in San Francisco, with offices worldwide, Marin Software powers marketing campaigns for over 800 clients managing more than $1.8 Billion in annualized ad spend in more than 47 countries.
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