It’s predicted that, as email marketing provides a greater ROI than many other direct marketing techniques (as much as 300 – 500% according to one report by Econsultancy), countless businesses will benefit this summer.
(PRWeb UK) March 23, 2011
A leading player in the web design and SEO industry is offering substantial discounts for new customers looking to invest in email marketing. The Creare Group, which is based in Leicestershire, has pledged 10% off all of its email marketing packages until 30th of April, in order to enhance business’ marketing strategies for the coming year. By getting in touch with the Creare team and quoting E12011, companies nationwide can benefit from Creare’s extensive experience in online promotion.
It’s predicted that, as email marketing provides a greater ROI than many other direct marketing techniques (as much as 300 – 500% according to one report by Econsultancy), countless businesses will benefit this summer. In short, email marketing consists of email templates containing targeted copy and product information, all of which can be skilfully and appealingly woven together by Creare’s in-house designers. Once ready, a mail shot is delivered to a targeted list of new and existing customers using state of the art software.
Of the news, Creare MD Mike McKinlay said:
‘As smart phones become more and more popular, the importance of email marketing also increases. Potential customers can now receive mail whether they’re on the road, on the train or travelling around the globe! With 10% off our Bronze, Silver, Gold and Platinum email marketing packages, clients can reach more consumers more often, leading to increased sales and added brand exposure in time for summer.’
As a rapidly growing company, Creare is used to keeping clients at the very top of the search engines, so the introduction and successes of their email marketing service will come as no surprise to most. Studies in recent years have suggested that email marketing is the second most effective online marketing technique, aside from search engine optimisation.
With the recession of recent years highlighting the importance of a good return on investment, email marketing will undoubtedly appeal to many. In contrast to some marketing methods, email marketing delivers extensive ROI figures via Google Analytics integrated reporting. This allows businesses to see exactly how high their return on investment is, and also means that experts can refine campaigns moving forward.
The expected increase in companies using email marketing is in line with a growing trend of SMEs towards targeted marketing. Experts claim that this is because targeted techniques such as email marketing deliver far better results. It’s easy to see why, when you consider that existing customers who have signed up to a mailing list are much more likely to buy than brand new customers are. It’s also claimed that regular emails improve customer relations too.
As the summer approaches, Creare’s typical four week turnaround from sale to first campaign send will only increase the attractiveness of this service, and suggests that it will help stimulate profits for a significant number of UK businesses in the coming months.
Businesses interested in taking advantage of email marketing can contact SEO experts Creare Group either via crearecommunications.co.uk or by calling 01455 883700 and quoting the promotional code E12011.
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