Redwood City, CA (PRWEB) March 22, 2011
BillShrink, the popular money-saving search engine and provider of in-statement rewards, today announces the addition of Anil Arora, President and CEO of Yodlee, to BillShrink’s Board of Directors. This announcement comes on the heels of the launch of StatementRewards, an extension of BillShrink’s powerful platform that can be incorporated directly into the online bank statements of millions of U.S. bank account and cardholders.
“Arora has an impressive history of delivering online banking platforms to the largest financial institutions in the world – and his leadership will play an integral role in our continued growth and commitment to providing banks and consumers with banking and money-saving solutions,” said Schwark Satyavolu, CEO and Co-founder of BillShrink.
Yodlee, with Arora at the helm, has redefined how financial services companies use the Internet to acquire and build long-lasting customer relationships. The company has led a movement within the personal financial management (PFM) space to re-shape the way consumers interact with and manage their money online. Arora brings to BillShrink a unique insight into how to bridge the brick-and-mortar and online worlds, and how to deliver a deeper and highly-personalized set of products and services to customers.
“BillShrink has a unique and popular set of technologies that offers people a meaningful way to lower monthly payments and save money – something every household can use,” said Arora. “With BillShrink’s most recent launch of StatementRewards, the company is now able to capitalize on the best of personal finance and group-buying models, offering consumers a vast array of savings built directly into their online banking experience. I’m happy to join the board at such a crucial time in BillShrink’s evolution, as they continue to improve upon the business of banking and customer loyalty.”
Before joining Yodlee, Arora was Senior Vice President and Chief Marketing Officer at Gateway. Prior to that, he had 15 years' experience in executive marketing positions at Pillsbury and Kraft Foods. His transition from food to finance stemmed from a desire to identify and develop simple, practical, personalized solutions to everyday problems and needs.
BillShrink recently launched StatementRewards, which provides financial institutions with access to new revenue streams and added benefits to customers. Online banking users receive rewards from their favorite merchants and savings recommendations within the trusted environment of their online banking statement. StatementRewards is the only provider to offer personalized, in-statement bill analysis: large recurring bills like those for wireless, gas and TV service are analyzed against current market offerings to show users thousands of dollars in money-saving recommendations.
About BillShrink (http://www.BillShrink.com)
Since BillShrink’s launch in 2008, the company has helped 1.5 million Americans save more than $1 billion by delivering personalized money-saving recommendations on their most common household bills. In an era when eight out of ten people overpay on their everyday bills, BillShrink sorts through millions of products and services – a billion cable and satellite packages, 10 million cell phone plan combinations and 150,000 gas stations – to provide unbiased recommendations so users can get exactly what they need at the best price.
With the launch of StatementRewards (SM), BillShrink brings the power and breadth of its money-saving platform directly to users within their online bank statement. BillShrink is working with the country’s leading financial institutions and merchants to give users money-saving deals from their favorite merchants and service providers directly within their credit card statement.
BillShrink’s StatementRewards service won “Best of Show” at Finovate and the company was listed among the “Top 20 Best Money Websites” by Money Magazine and named one of the “Best Web Sites” by Kiplinger’s. The company has been featured in the country’s leading news sources including The Wall Street Journal, The New York Times, American Banker, Consumer Reports, Fortune, The Dr. Oz Show, The Today Show, CNN, ABC and CBS. BillShrink is headquartered in Redwood City, California. For more information, please visit http://corp.billshrink.com.
# # #