iTwin Wins Prestigious Red Dot Product Design Award

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New Handheld Plug-and-Play File Sharing Device is Recognized by red dot for Superior Product Design

iTwin is delighted to have won a 2011 red dot product design award. The company’s newly launched product, called iTwin, reinvents the traditional USB drive by providing simple and secure on-the-go access to all one’s files. It has been awarded the “red dot” seal of quality for high design quality by red dot’s panel of highly respected experts.

More than 1,000 guests from the world of design, industry, society and media will celebrate the winners of the red dot design award on July 4, 2011, at the opera house, Aalto Theater in Essen, Germany. Following this event, iTwin will be put on public display during a four-week special exhibition in the red dot design museum.

Today’s announcement marks another accolade for iTwin, following recognition by Frost & Sullivan, TechCrunch and the Singapore Design Awards.

“We are proud to receive the red dot award for product design. When designing iTwin, we put in tremendous effort to get the details perfected to the point that we were happy with the finished product. It is thrilling to see the outcome recognized by such a prestigious award. We hope people will try iTwin for themselves and see how it can make their life better”, said iTwin’s CEO Lux Anantharaman.

Professor Dr. Peter Zec, initiator and president of the red dot design award, commented, “As always, our jury cast a very careful eye over the products submitted. Design quality has asserted itself clearly in the judging process, with genuine and new creative solutions also being rewarded. Both of these criteria are not just yardsticks for good design, but also for the potential for success on the market.”

This year, designers and companies from 60 countries entered 4,433 products in the red dot award: product design.

iTwin was launched in October 2010 and was showcased at the Consumer Electronics Show (CES) in Las Vegas in January 2011. The CES presence was accompanied by high-profile coverage, garnering praise from the New York Times, CNET, the Wall Street Journal, PC World and Dow Jones Venture Wire.

For more information and to purchase your own iTwin, please visit

High resolution images are available at:

About iTwin
iTwin is a revolutionary device that connects two online computers, anywhere in the world, safely and simply. It supports Microsoft Windows 7, Windows XP and Windows Vista. Unlike USB drives and other portable storage, which have space limitations and privacy risks, iTwin’s award-winning product comprises two identical halves that need only be plugged into two computers for them to be instantly connected and secured by hardware-based encryption. iTwin, honored as a finalist at the 2009 TechCrunch50 event, makes file access on-the-go as simple as using a flash drive. Travel light, take as many of your tunes, videos and pictures as you'd like and eliminate leaking of sensitive data by leaving the laptop at the office. For more ideas on how to be productive and worry free with iTwin, please visit, or follow us on twitter @iTwinTweet and Facebook at

About the red dot design award
The red dot design award dates back to 1955 and is now the world’s largest and most distinguished design competition. It breaks down into the three disciplines ‘red dot award: product design’, ‘red dot award: communication design’ and ‘red dot award: design concept’. There were almost 14,000 entries from 68 countries in the year 2010 alone.

You can get more information on the website at:


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Margaret Farrell or Andrea Hawley
Schwartz Communications for iTwin
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Kal Takru
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