Marin Software Announces New Offering Designed for Mid-Market Paid Search Advertisers

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Leading software provider for large-scale marketers delivers innovative solution for advertisers and agencies spending less than $100,000 monthly on paid search.

Marin Software, provider of the leading platform for managing online advertising, today announced the release of Marin Professional Edition, a paid search management application designed for advertisers and agencies spending less than $100,000 per month on paid search. Based on Marin Software’s existing platform, which is used to manage some of the largest paid search budgets globally, Marin Professional is an easy-to-deploy application that delivers financial lift and time savings to advertisers and agencies with mid-sized budgets.

News Facts:

  •     Marin Software provides enterprise-class advertising management solutions to some of the largest advertisers and agencies in the world, with more than 800 clients spending more than $1.8 Billion annually through the Marin platform. Today, Marin Software announces the launch of a new application, Marin Professional Edition, specifically designed for paid search marketers spending less than $100,000 per month.
  •     Marin Professional Edition helps mid-market advertisers and agencies improve financial performance and save time, using a set of bidding and management tools that have already delivered proven success across hundreds of enterprise deployments. Marin Professional users have access to the powerful and easy to use features available in the Marin platform, within an interface specifically designed to meet their unique workflow, analysis, and optimization needs.
  •     Paid Search marketers can get started with Marin Professional in minutes linking directly to search engines through an easy to use set-up wizard. The application provides users with access to Marin’s patent-pending bidding solution, allowing for optimization and automated keyword level bidding according to client-defined business goals.
  •     In addition, Marin Professional provides advertisers and agencies with unique campaign optimization tools that help marketers to efficiently increase revenues and improve return on investment (ROI). These intelligent optimizations include integrated keyword expansion and automated creative testing, as well as pre-defined performance alerts and reporting templates.
  •     Marin Professional Edition is now generally available. Advertisers and agencies can learn more about the solution’s features, pricing, and support here:

“Marin Professional is a clear choice when only the best will do,” said Kaya Yurtkuran SEM at US Legal Forms. “The automated bidding decreased costs by over 20% while increasing revenue – doubling our margin.”

“Advertisers and agencies managing mid-sized paid search budgets have historically lacked the tools necessary to efficiently scale and optimize their programs,” said Chris Lien, CEO of Marin Software. “Marin Professional will help these marketers improve financial performance and save time, in the same ways that Marin Enterprise has already done for many of the world’s largest advertisers and agencies.”

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About Marin Software:
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company’s platform helps advertisers and agencies save time and improve financial performance by increasing marketing insight, efficiency, and effectiveness. Headquartered in San Francisco, with offices worldwide, Marin Software powers marketing campaigns for over 800 clients managing more than $1.8 Billion in annualized ad spend in more than 47 countries.

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Kari Moe Straley
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