Telmetrics Advises Local Search Companies to Ensure Call Measurement Programs are Built on Solid Technology and Proven Methods

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Call measurement provider offers guidance for a successful call tracking program foundation

Advertising providers and national brands need full assurance that their call measurement programs are delivering optimal results from the start.

Responding to a need for quality reporting on advertising effectiveness to help maximize media dollars, Telmetrics, the leading provider of advertising call measurement solutions, is urging companies to ensure their call tracking programs are powered by enterprise-grade technology and proven best practices. Scalability and a wide-reaching local presence, among others, are key criteria for a strong call measurement foundation.

“Faced with increasing demand for ad performance metrics, advertising providers and national brands need full assurance that their call measurement programs are delivering optimal results from the start,” said Bill Dinan, president of Telmetrics. “With a reliable call measurement solution in place, businesses can focus their energies on using gathered call insights to optimize their advertising programs for quality leads and advertiser retention.”

Following are some essentials for a powerful call measurement initiative:

1)    Build a Scalable Program – When projecting your business’ growth, be certain that your call measurement solution can meet any level of demand—whether 5,000 or 500,000 call tracking lines. Enterprise-level solutions offer scalability based on robust APIs and reliable networks. Telco-grade back-up systems with full redundancy and 24/7 network monitoring ensure calls are always connected.

2)    Take Quality Seriously – In call tracking, valuable relationships are at stake, as advertisers depend on their phone lines to connect potential customers. Incomplete calls are unacceptable, as consumers will move on to the next business if the first phone call doesn’t connect. As such, call measurement numbers should be tested daily and there should be systems to automatically block telemarketer calls from erroneously increasing call volume and tainting the call tracking data.

3)    Local Presence Must Mean Local – Real-time access to phone numbers in 100 percent of local and hyper-local markets across North America is vital in assuring consumers they are calling a local business and for accurately measuring the reach of local search programs. Local search ads that include a local phone number generate four times the amount of consumer calls as ads with toll-free numbers.

4)    Leverage Longevity & Experience – A call tracking provider should demonstrate industry leadership with an established client base and focused local search expertise. An experienced provider will tailor your call-based strategy for both traditional and digital media and offer a consultative and innovative approach to yield stronger results.

About Telmetrics, Inc.
Since 1990, media publishers, agencies and marketers have relied on Telmetrics to provide innovative call tracking and optimization solutions to help maximize the effectiveness of their marketing programs and increase revenues. Telmetrics offers the widest North American local number coverage with unmatched industry experience and quality of service, and scalable pay per call and subscription-based solutions to support enterprise-level measurement programs. Integrated reporting across online and offline channels provides publishers with the tools they need to prove value for traditional and digital mediums; while offering marketers a more complete ROI picture across converging media. For more information, visit Telmetrics.com.

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Meggan Manson

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