“Sugar” Shane Mosley Brings The Boxing Battle Of The Decade To Twitter

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Boxer “Sugar” Shane Mosley has taken to Twitter to start a pre-fight battle with rival Manny Pacquiao through a series of witticisms on Twitter. Boxing fans can follow the fray via @SugarShaneM on Twitter or by searching for #SugarTime at http://search.twitter.com.

"Sugar" Shane Mosley fights Manny Pacquiao on May 7, 2011 @ the MGM Grand in Las Vegas.

Fans want the story behind the fight, and I'm here to give it to them -- unfiltered, unedited and in its purest form. I'm using Twitter to let my fans know exactly how I feel about Pacquiao... It's #SugarTime!

Boxer “Sugar” Shane Mosley has taken to Twitter to start a pre-fight battle with rival Manny Pacquiao through a series of witticisms on Twitter.

Boxing fans can follow the fray via @SugarShaneM on Twitter or by searching for #SugarTime at http://search.twitter.com. The first salvo has already been fired.

"Fans want the story behind the fight, and I'm here to give it to them -- unfiltered, unedited and in its purest form" said Shane Mosley. "I'm using Twitter to let my fans know exactly how I feel about Pacquiao... It's #SugarTime."

The pre-battle rattle was conceived with the help of Ad.ly, which advised Shane Mosley, Untouchable J Productions and Introspect Entertainment on the best ways to leverage social media to engage fans on Twitter leading up to the epic match.

Ad.ly, Untouchable J Productions and Introspect Entertainment are already in discussion with brands that want to work with Shane Mosley for endorsements on Twitter.

“For the first time, fans are part of the pre-fight battle of wits and can directly connect with the world’s top boxers on Twitter,” said Arnie Gullov-Singh, CEO, Ad.ly. “Shane could win this fight before it even starts, and brands want to associate themselves with this moment in history.”

The highly anticipated bout between Shane Mosley and Manny Pacquiao takes place on May 7, 2011 at the MGM Grand, and is available pay-per-view on Showtime.

“Sugar” Shane Mosley is the winner of world titles in three weight divisions, and the former WBA Welterweight Super Champion. Manny Pacquiao is the reigning World Boxing Organization (WBO) welterweight world champion and the International Boxing Organization (IBO) junior welterweight champion.

About Untouchable J Productions
Untouchable J Productions is a TV film production company, and is the parent company to Everyday Rich and Ruthless “ERAR” clothing. It is headquartered out of Los Angeles, CA.

About Introspect Entertainment
Introspect Entertainment is a multi-dimensional management and entertainment company that focuses on music, television, film, sports and branding.

About Ad.ly
Ad.ly runs celebrity endorsements in social media. It helps brands connect with consumers via the most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Ad.ly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://ad.ly.

Contact:
Krista Thomas
VP Marketing, Ad.ly
Krista(at)Ad(dot)ly and 415.202.3523

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