PointRoll Expands Partner Program to Drive Interactive Display Advertising Adoption and Launches In-Stream Video and Mobile Partner Program

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TheStreet and 24/7 Real Media Highlight Newest Additions to the 130-Member PointRoll Included(TM) Program; BrightRoll, TubeMogul, JumpTap and WHERE Join as Inaugural Members of In-Stream and Mobile Included Porgrams


“Advertisers looking to create engaging display experiences online, in-stream or on mobile devices should not be limited to flat, static banner ads or linear video,” said Robert Gatto, CEO, PointRoll.

Providing interactive rich media display advertising gets easier for publishers and is more accessible for advertisers today as PointRoll, a Gannett Company (NYSE: GCI) and the leading provider of digital marketing services and technology, announced the expansion of its Included™ Program with the addition of TheStreet and 24/7 Real Media to the partner program. Additionally, PointRoll today launched Mobile and In-Stream Video Included Programs with in-stream inaugural partners BrightRoll and TubeMogul and mobile inaugural partners JumpTap and WHERE.

As a member of PointRoll's Included Program, publishers and networks enable advertisers to strengthen overall campaign successes by gaining access to PointRoll's rich media formats and ad serving at no additional charge when eligible campaigns run on the publisher’s site.

“Advertisers looking to create engaging display experiences online, in-stream or on mobile devices should not be limited to flat, static banner ads or linear video,” said Robert Gatto, CEO, PointRoll. “Through our Included Program, we work with our partners to make buying rich media ads easier. By expanding to mobile and in-stream video and adding new publishers and networks to the program, advertisers now have more flexibility than ever before to create and deliver interactive, engaging creative across channels.”

Created in 2004, the Included Program makes PointRoll rich media ads easier for publishers to sell and more affordable for advertisers to buy and distribute across platforms. The combination ultimately creates more engaging display ad experiences that are respectful of the user experience. PointRoll will extend the success of its Included Program to the mobile and in-stream environments in the second quarter of 2011, with BrightRoll and TubeMogul, a certified member of PointRoll’s Open Insights program, as the first members of the In-Stream Video Included Program and JumpTap and WHERE as the first members of the Mobile Included Program.

“The increase in publishers offering rich media display inventory has undeniably been driven by PointRoll’s Included Program and the company’s commitment to helping publishers and advertisers drive engagement with consumers,” said Tod Sacerdoti, CEO, BrightRoll. “Rich media is no longer an ad format limited to display banners but has proven promising across other advertising channels like in-stream video. We are excited to partner with PointRoll in order to drive adoption of and create more opportunities in in-stream rich media for advertisers.”

PointRoll Included Program Members
Today, the PointRoll Included Program consists of more than 130 members including AOL, MSN, Yahoo, NYTimes.com, Walt Disney Internet Group, ESPN, CNN, Undertone Networks, and ContextWeb among others. PointRoll is committed to further expanding its Included Program and will continue to do so by identifying additional partners, encouraging collaboration and supporting channel sales organizations that work with Included members.

More information about PointRoll Included Programs and associated in-stream video and mobile initiatives can be viewed online here.

About PointRoll
PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit http://www.pointroll.com or follow us @pointroll.

Media contact:
Julian McBride
Horn Group for PointRoll
(646) 202-9755


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