Dukky Launches Platform to Take Automotive Direct Mail Marketing Viral

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New technology turns direct mail into qualified 1st party leads, increased showroom traffic and new Facebook fans.

More than 500 dealers have used Dukky technology to launch campaigns - delivering over 12 million direct mail pieces equipped with Dukky PURLs and IVR technology. The average campaign response has exceeded 6%, well above industry standards.

Dukky is proud to announce the recent success of their marketing platform for automotive dealerships. As direct mail is such a large portion of automotive dealerships’ budgets, Dukky recognized the importance of offering these dealers the ability to integrate social media and real time analytics into their campaigns to move the industry’s marketing tactics forward. As such, Dukky has customized its technology specifically for the automotive industry, equipping dealers’ campaigns with its SaaS.

Dukky technology enhances the traditional direct mail alternative by integrating personalized URLs (PURLs), lead scoring, CRM integration, IVR (Interactive Voice Response) and live agent transfers and also allows dealerships to build up their Facebook fan page likes. All of this while monitoring each campaign in a live streaming, real time analytics dashboard.

Dukky, which has been featured in Entrepreneur Magazine for its efforts to take direct mail viral, decided that the automotive industry was an untapped market ripe for innovation. Through beta testing, which ended this month, more than 500 dealers have used Dukky technology to launch campaigns - delivering over 12 million direct mail pieces equipped with Dukky PURLs and IVR technology. The average campaign response has exceeded 6%, well above industry standards in the beta testing period.

“We wanted to have a large enough test sample so we could perfect the system and really set the expectations for deliverables as we prepared to roll the program out nationally,” said Shawn Burst, Founder and Vice President of Sales at Dukky.

By overlaying Dukky’s technology onto their current direct mail marketing campaigns, dealerships across the country have gained thousands of first-party leads. The use of personalization, landing pages, polls, lead scoring and social media has proven to be a winning combination. Now dealers are able to not only generate immediate floor traffic and sales but also build a pipeline of future customers.

"We’ve seen a huge increase in converting prospects into sales," Angel Cortes, the owner of Overdrive Direct Marketing in Orlando, FL said after using Dukky in his latest marketing campaigns for several client dealerships.

"In the auto market leads require a call back within 10 minutes to solidify the action just taken and make the sale. With Dukky we’re able to track who is calling the dealership in real time and act immediately to convert that lead into a sale,” said Cortes.

To become an authorized reseller or learn more about how Dukky’s automotive platform can help your dealership email your information to info@dukky.com.

About Dukky:
Dukky is a custom landing page and analytics software platform built specifically for direct marketers that’s proven to dramatically increase response, engagement and ROI. No maintenance, no installation, no worries. Simply put, we’ll help you increase campaign response and ROI, while decreasing the resources necessary to implement them. Simple. Secure. Scalable.

To learn more about Dukky check out our new video on our website: http://dukky.com/what-is-dukky/

Twitter: @dukkytweets
Facebook: http://www.facebook.com/DukkyNews

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Dominique Ellis
Dukky
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