Liberal Media Films and The Richards Group Team Up for Sleep to Live

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A woman and her mattress find happiness in this new commercial from Dallas film production company Liberal Media Films and ad agency, The Richards Group.

charlieuniformtango sister company, Liberal Media Films, teamed up with The Richards Group to produce the new :60 spot “Bed Match” for Sleep to Live. The spot is a humorous twist on dating services as we see a woman and her mattress discussing their first night together. Later, they are shown in different romantic situations.

It takes an experienced team with true comedic sensibilities to trust in a simple script that is void of pratfalls and cynicism. Liberal Media Films Director Jeremy Bartel and creative consultant/editor Travis Aitken worked well with David Ring, Jack Westerholt and Bridget Fontenot of The Richards Group to produce this smile-inducing project.

“It was a very collaborative effort,” said Liberal Media Films Director Jeremy Bartel. “We shot and edited under one roof and it ended up looking really good,” said The Richards Group Art Director, David Ring. “It’s great when you see a good idea translate to a successful spot so effortlessly,” added Copywriter Jack Westerholt.

View a featurette about the making of “Bed Match” and the spot at: http://www.vimeo.com/20654121

Credits:
Client: Sleep to Live
Agency: The Richards Group
Producer: Bridget Fontenot
Art Director: David Ring
Copywriter: Jack Westerholt
Production Company: Liberal Media Films
Executive Producer: Lola Lott
Director: Jeremy Bartel
Production Coordinator: Jessica Cramer
Post Production Company: charlieuniformtango
Senior Producer: Jeff Elmore
Editor: Travis Aitken
Visual Effects: Joey Waldrip
Audio Mix: Russell Smith

About the charlieuniformtango team
Lola Lott serves as president/executive producer and Jack Waldrip as vice president/senior editor. The team includes Liberal Media Films director Jeremy Bartel, and Liberal Media Films production coordinator Jessica Cramer, visual effects artists Dave Laird, Allen Robbins, and Joey Waldrip; graphics designers David Slack and Tony Wann; operations manager/3D designer David Hannah; audio engineers Russell Smith and Jake Kluge; senior editor Jack Waldrip; editors, Deedle LaCour, Justin Wilson, Travis Aitken, and James Rayburn. Executive producers Lola Lott, Mary Alice Butler, senior producer Jeff Elmore. Austin executive producer Ron Rendon, Austin editors Staci Le Van, and Andrea Mendoza, and Matt Ludwick audio engineer. Digital Production Executive Creative Director Matt Manroe and Account Service Director Sean-Michael Daley. Sales associate Jessica Cramer http://www.charlietango.com

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Vicki Young

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