Configure One Filters Out Flanders Quotation Problems

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Leading air filtration products company selects Configure One to help improve its quote-to-order process and increase sales

Configure One™, a leading provider of web-based product configurator and electronic catalog software, today announced that Flanders Corporation (OTCQX: FLDR)—a leading air filtration products manufacturer—selected Configure One’s Concept Enterprise Product Configurator® after a comprehensive evaluation.

Flanders' products are utilized by many industries, including those associated with commercial and residential heating, ventilation and air conditioning systems (HVAC), semiconductor manufacturing, ultra-pure materials, biotechnology, pharmaceuticals, synthetics, nuclear power, and nuclear materials processing.

During the past 12 months Flanders has experienced explosive sales growth, and their current quotation process had become a bottleneck. “The engineering department became overwhelmed with the volume of requests for sales drawings,” said Charlie Kwiatkowski, Flanders’ vice president, commercial & industrial sales. “Currently, it takes two to three days to produce a quote, but can take up to four weeks to create a drawing. Our goal was to provide our sales force with the tools to create their own drawings and quotes, and not have to rely on the engineering department and sales office.”

Kwiatkowski and Ken Deppert, vice president of information technology, led the search for HVAC quoting software. After a comprehensive evaluation Flanders selected Configure One’s Concept Enterprise Product Configurator. “We referenced several Configure One customers, in particular large companies with complex products,” said Kwiatkowski. “The fact that Configure One is web-based was very important to us. We wanted the capability to add new products instantaneously and not have to rely on distributing CDs to our sales reps. If we make a mistake, we can rectify it immediately and not have to worry about recalling and issuing new CDs. We were also impressed with Configure One’s history of continually developing their products, and adding customer-driven enhancements. “

According to Kwiatkowski, Concept will provide Flanders with a distinct competitive advantage and help the company increase sales. “Our competition will not be able to compete with the speed and accuracy by which we will deliver quotations and drawings to our customers. With an HVAC configurator our sales people will be able to interact with our customers, design a system, create drawings and specifications, and produce a quotation all within an hour. It will energize our sales force because they will be self-sufficient and no longer have to rely on the factory to produce the quote and drawing.”

“Time and time again customers tell us that the ability to dramatically reduce the quote-to-order lead time from weeks to minutes is a major competitive advantage,” said Chris DiEllo, Configure One’s director of eastern region. “In this challenging economic climate companies are looking for a competitive edge. We believe Concept will ultimately help Flanders increase sales by empowering their sales force, enabling them to respond to customers’ enquiries faster than their competitors.”

About Configure One
Configure One is a leading provider of web-based product configurator and electronic catalog software. Configure One’s Concept Enterprise Product Configurator®, Concept E-Catalog®, and Concept E-Commerce® products are enterprise applications that enable companies to efficiently sell and process orders for configurable, multi-option, and customizable products and services. Configure One’s customers are able to increase revenues while reducing costs by automating much of the sales, order entry, and engineering processes. Customers include industry leaders such as ABB, Emerson Electric, British Telecom, Danaher, Dover Corporation, General Dynamics, Masonite Corporation, Stryker Medical, Sumitomo, and Thomas & Betts.


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Ron Mouw
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