TubeMogul Announces Broad Partnership with PointRoll to Better Enrich, Track Video Ads

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Participating in both PointRoll's Open Insights and Included™ initiatives, TubeMogul expands the availability of interactive video advertising, providing detailed analytics on its impact.

"TubeMogul's participation will enable advertisers to cost-effectively deliver more engaging consumer video experiences while easily accessing advanced analytics, driving effectiveness."

TubeMogul, a leading video advertising and analytics company, announced a broad partnership with PointRoll, the leading provider of digital marketing services and technology.

As part of PointRoll's recently-expanded Open Insights Initiative, TubeMogul's video analytics for advertisers will now be available for activation on any PointRoll-served campaign free of charge. Already counted on by hundreds of leading advertisers, TubeMogul's real-time analytics track detailed data on metrics like minutes-watched, social network sharing, demographics and much more -- all easily compared in a self-serve dashboard, with options to see exactly where ads are running and compare different ad types. From there, brand advertisers can harness this audience and contextual data for future media buys through PlayTime, TubeMogul's video advertising platform.

TubeMogul was also named as one of the first video advertising solutions to join the PointRoll Included™ Program today. As a member of the program, TubeMogul's video advertising platform will offer PointRoll's rich media formats and ad serving at no additional cost to its clients. This partnership promises to open up a wealth of customizable and interactive ad types to TubeMogul's brand advertiser clients, increasing effectiveness and customization.

"Interactivity significantly enhances video advertising," said Catherine Spurway-Hepler, SVP of Strategy at PointRoll. "TubeMogul's participation as one of the first video network and analytics solutions in our Included™ program will enable advertisers to cost-effectively deliver more engaging consumer video experiences while easily accessing advanced analytics, driving effectiveness."

"PointRoll is the leader in interactive display technology and we are excited to offer their ad units to our clients," said Brett Wilson, CEO and Co-Founder of TubeMogul. "The result will be more engaging ads that deliver increased brand impact for our clients."

About PointRoll
PointRoll, a Gannett Company, is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit http://www.pointroll.com or follow us @pointroll.

About TubeMogul
TubeMogul is a video advertising and analytics platform that connects advertisers with highly targeted audiences. TubeMogul's advertising solution is powered by the company's unprecedented data platform that tracks billions of video streams every month from the Internet's top publishers. This unique technology enables TubeMogul to help advertisers find consumers who want to watch their videos - and watch them longer. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul's video advertising and analytics platform.

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David Burch
TubeMogul
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