New Media Travel Recognizes B&B Owners for Social Media Marketing Campaign to Reach New Customers

Share Article

Today, New Media Travel recognized 40 Putney Road, in Brattleboro, Vermont as one of the few Bed & Breakfasts actively using social media platforms to attract new customers. A recent TripAdvisor research project with The Professional Association of Innkeepers International (PAII) found that 95 percent of travelers never consider staying at a B and B. Clearly, Owners Tim and Amy Brady understand the power of social media marketing in converting hotel and resort patrons into B and B guests.

"Social media is critical to engage travelers," NMT Founder Sakakeeny said. "A recent survey by Google revealed that 79% of consumers watch YouTube videos to research their travel options."

Today, New Media Travel recognized 40 Putney Road, in Brattleboro, Vermont as one of the few Bed & Breakfasts actively using social media platforms to attract new customers.

A recent TripAdvisor research project with The Professional Association of Innkeepers International (PAII) found that 95 percent of travelers never consider staying at a B and B.

Clearly, Owners Tim and Amy Brady understand the power of social media marketing in converting hotel and resort patrons into B and B guests.

And Founder and CEO of New Media Travel Kaleel Sakakeeny http://technorati.com/people/kaleeltvp/ agrees with this strategy. "Social media is critical to engage travelers," he said. "A recent survey by Google http://www.hotelnewsresource.com/article43160.html uncovered that 79 percent of consumers watch YouTube videos to research personal travel options," Sakakeeny added.

To continue building momentum for 40 Putney Road, Sakakeeny created a branded Travel Video Postcard http://www.youtube.com/travelvideo#p/a/u/2/BZiKB8Ge3kY. "Our Travel Video Postcards http://www.youtube.com/user/travelvideo are one-minute editorial-quality, compelling sound-rich travel videos that bring destinations to life, linked to an effective energized social networking strategy. They are embedded on nearly a million websites and blogs globally," he concluded.

He also posted a blog on about 40 Putney Road on a dedicated Technorati travel feature page: http://technorati.com/lifestyle/travel/article/new-innkeepers-use-social-media-to/

But why is social media a powerful tool for building business at this independently owned inn?

"This study reveals," Tim says, "that most travelers are afraid of the B and B experience." Younger travelers, in particular, don't want to eat breakfast with people they don't know, he added.

So the Bradys accept the marketing challenge of reaching potential B and B guests with robust Facebook and Twitter accounts as well as fun, non-promotional videos posted on YouTube and other video sharing sites.

And Sakakeeny of New Media Travel says he'll continue to spotlight and partner with marketers, tourism boards, and destinations to tweet, blog, engage and market their way to success in the digital world.

Kaleel Sakakeeny, founder and CEO of New Media Travel, (http://technorati.com/people/kaleeltvp/) produces Travel Video PostCards, one-minute, sound rich travel videos; timely blogs, and Audio PostCards, all providing travel news and information for consumers and the travel industry.

New Media Travel (http://www.newmediatravel.com) identifies travel trends and travel technology developments and actively creates editorial quality, rich media content for the travel industry.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Leaf-Herrmann