Capital Ford Lincoln Doubles Conversion Rate with New Car Dealership Website

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Capital Ford Lincoln, an auto dealer located in Regina, doubled their conversion rate and tripled their website lead volume after launching their new car dealership website created by DealerOn.

I knew it was possible for our dealership to be better than average

Capital Ford Lincoln, a car dealership in Regina, recently launched their new auto dealer website, increasing their conversion rate by 200% and lead volume by 300%. The new website was created by DealerOn, the leading car dealer website provider in the industry.

Since switching to a conversion-driven website platform, Capital Ford’s Internet Manager, Mitch Gallant, was able to better take advantage of the large amount of website traffic his site was already seeing and convert more than the 2% he was previously seeing. “I knew it was possible for our dealership to be better than average,” Gallant said, and used the DealerOn EAS 3.0 incentive tool in conjunction with the calls to action placed on each page to increase the dealership conversion rate by 200%. This increase in conversion rate led to an incredible increase in lead volume of 300%.

By combining 40 years of car dealership history as Percival Ford Lincoln with the new facilities of Capital Ford Lincoln, including a service center, dealership showroom, parts department and sales lounge, their auto dealership is designed to serve Regina car dealer customers.

Capital Ford Lincoln, a local dealership in Regina, Saskatchewan, can be contacted at their dealership showroom or online at, an auto dealer website provided by DealerOn. DealerOn specializes in auto dealer websites and interactive online marketing for car dealerships. DealerOn's mission is to help auto dealers sell the most cars as profitably as possible by maximizing the volume and quality of their lead generation efforts.


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Mitch Gallant
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