Haines and Company, Inc Launches Research and Marketing Product Covering Arizona

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Haines and Company, Inc has released a new research and marketing tool that covers the entire state of Arizona and includes over 2.5 million residents and businesses. This product allows users to find information on residences and business, locally and statewide, based on demographic and geographic criteria.

Haines and Company has released a statewide directory on CD containing 2.5 million Arizona residential and business listings.

Called "Criss+Cross Plus Arizona," the CD enables users to enter search criteria to find information on residences and businesses locally or statewide. The CD also allows users to perform desktop marketing functions, including printing mailing labels; customizing, printing and addressing postcards; and printing telemarketing lists scrubbed against the National Do Not Call Registry.

Haines and Company, which produces similar products in markets nationwide, plans to market the CD to Arizona businesses and nonprofits, city governments, agencies, and libraries. In other markets, primary users of the CD include real estate agents and prospectors, home improvement contractors, security alarm companies, and credit and collection agencies.

Users can search for residential listings based on name of resident, address, street name, city, zip code, phone number, length of residency, wealth code rating, census tract and radius around an address. Specific types of businesses can be found by entering Standard Industrial Classification codes. Listings on the CD, which cover all of Arizona, are updated quarterly.

"This product has many applications for Arizona businesses and organizations, whether they're planning a targeted direct mail campaign or researching properties," said Mike Blair, Haines Criss+Cross General Manager. "Basically, any company that wants to perform inexpensive, do-it-yourself marketing from their desktop can benefit from our CD."

For example, users can type in the address of a current customer, enter a mile radius (or specific street names around the customer), retrieve all matching addresses, and print customized postcards ready to mail to those prospects.

Founded in North Canton, OH, in 1932, Haines and Company produces cross-reference directories and real estate information in book form, on CD and on the Web covering markets including Atlanta, Chicago, Cleveland, Los Angeles, San Diego, San Francisco and Washington, D.C. This is Haines and Company's first CD in the Arizona market.

The CDs are available on a yearly subscription basis for $499. Free 14-day trial versions of the CD can be acquired by calling 1-800-843-8452 ext. 474.

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Stephanie Coss

Mike Blair
Haines and Company, Inc.
1-800-843-8452 ext. 474
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