At The Beach Adds New Store In Colorado, Continues to Expand

Share Article

At The Beach Adds New Store In Colorado, Continues to Expand

Colorado-based At The Beach Tanning Superstores (ATB) continues its regional growth with the opening of its 56th store in Lonetree, CO. ATB’s newest location is equipped with state-of-the-art tanning beds, as well as the latest technology in age-defying sunless tanning – VersaSpa.

“ATB has found continuing support from our customers and a growing demand in the communities we serve,” said Brian Belt, president and CEO of At the Beach. “We are proud to be in three states and have a loyal customer base. At the Beach is working hard to provide top-of-the-line products and services to our customers. Our dedication to providing only the best in tanning services to our customers has helped us succeed and allows us to continue expanding across Colorado.”

Colorado residents will now be able to tan in 23 metro locations across Denver, with more stores to come. Other feature benefits of tanning at ATB include five levels of tanning, extended hours, no waiting to tan, monthly promotions and top-of-the-line products and lotions, including their private label – Blend.

Founded in 1987, At the Beach Tanning first opened its doors in 1987 with four beds in south Oklahoma City. By 1996, it had grown to 22 tanning units and was experiencing huge success as a tanning superstore. Belt, a forward-thinking entrepreneur, realized the popularity of ATB and a devised a plan of growth for more superstore locations. Now, with headquarters in Colorado and Oklahoma, ATB has grown to 56 stores in three states - Colorado Oklahoma, and Kansas – and continues to open a new store approximately every 30 days.

For more information about At the Beach, visit

Media Contact:
Brian Belt: 303-952-2010
Candi Chappell: 303-952-2030

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brian Belt
Visit website