AdPerfect’s Classified Advertising Solutions Launch Proves Successful for Straus News

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Straus News Implements AdPerfect’s Classified Advertising Solutions Performance-Based Free Model Across Their Nine Newspapers.

The free model is brilliant -- forward looking. Furthermore, AdPerfect’s interface is easy-to-use and incredibly elegant.

AdPerfect launches Straus News, publisher of nine East Coast newspapers, on its industry-leading Classified Advertising Solutions performance-based free model.

As reports continue to discuss the declines newspaper classifieds have endured over the last five years, Jeanne Straus, President Straus News sees multiple growth opportunities for newspaper classifieds, one concerning self-serve. Straus explains, “Self-serve allows advertisers to purchase more with accessibility to the space 24-7.”

With AdPerfect’s free model, publishers like Straus News are presented the opportunity to get into self-serve classifieds with no up-front costs (unless there is extensive integration into publisher business or front-end systems). Straus comments, “The free model is brilliant -- forward looking. Furthermore, AdPerfect’s interface is easy-to-use and incredibly elegant.”

Steve Kump, President & CTO explains, “With the free model publishers, particularly smaller communities, now have the opportunity to adapt their classified strategy to a digital-first approach without having to incur hugely expensive set up fees.”

Straus News readers now have a trustworthy and credible community classified site to place ads or shop for items of interest.

AdPerfect’s Self-Serve Order Entry offers Straus News advertisers a web-based platform for placing classified ads, both for print & online. Focusing on monetization strategies throughout the self-serve platform, AdPerfect offers multiple upsells that are helping advertisers produce creative ads with multiple enhancement options, while also driving revenue for Straus News.

When it came to implementing monetization strategies and other best practices Straus says, “We relied heavily on AdPerfect’s expertise. The advice has been great.”

Capitalizing on AdPerfect’s flexibility, Straus News offers packages that include ad placement in multiple newspapers. Advertisers can choose to have their print ads published in any two of Straus News’ nine newspapers, extending their advertising reach and exposure.

AdPerfect’s Online Marketplace aggregates online ads across all nine newspapers and publishes them to one central online marketplace, creating critical mass for Straus News and creating one prime shopping destination for consumers. Buyers can search by category, key word, or location.

What’s more, AdPerfect offers ad syndication to multiple destinations including Facebook. Kump explains, “It is important to publish classified ads across media, including print, online, mobile and social.”

“AdPerfect’s customer service is unparalleled. We have done a number of conversions. The one we did with AdPerfect was one of the smoothest and easiest. The whole AdPerfect team is very responsive,” Straus adds.

AdPerfect is attending the NAA mediaXchange conference in Dallas, TX, from March 25th-28th, 2011. Visit their booth for a live demo on the free model or any other AdPerfect advertising solution.

To learn more about AdPerfect’s Classified Advertising Solutions performance-based free model visit http://www.adperfect.com/solutions/classified-marketplace-solutions/free-model/

About AdPerfect:

AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let your advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online & mobile platforms; and Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 350 media publishers across North America, the UK, and Australia. Some customers include: McClatchy, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, Post Gazette, Cars.com, AutoTrader UK, and Metroland Media Group.

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Christine Hamann
AdPerfect
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