We are able to efficiently communicate information to our customers
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Newburgh, NY (PRWEB) March 28, 2011
RoadLoK Security, manufacturer of motorcycle locking systems, launches its newly redesigned website for visitors to create a direct link between the end user and the manufacturer.
RoadLoK Security has announced the launch of a redesigned website - http://www.roadlok.com - where customers, dealers and potential licensees can learn about RoadLoK Security and their line of innovative locking systems. “Our new website focuses on ease of navigation helping customers find the right locking system for their motorcycle”, says President, Adam Xavier. “We are able to efficiently communicate information to our customers seeking to learn about advanced security products.” The website has been designed to create a direct link between the RoadLoK manufacturing facility and its end users.
NEW NAVIGATION AND SEARCHING
Roadlok.com has been designed around an easy-to-use navigation system that locates the correct locking system as visitors enters specific motorcycle information. Due to the fact that the RoadLoK system is precisely engineered for each motorcycle model, a product identifier is necessary. By directing visitors through a series of questions the exact system is identified ultimately eliminating incorrect system purchases. The new product identifier has been proven to reduce with product fit issues while increasing efficiency in order fulfillment.
In addition to the model identifier, site visitors also have the option to search for product by keyword. Using keywords pertaining to motorcycle information such as the make, model or even a common nickname results in a list of appropriate systems for that specific motorcycle.
UNIQUE VISITOR ACCOUNTS
In addition to accurate product searching, visitors have the option to create accounts where information can be stored related to their locking system purchases, key codes and contact information. In the event that a replacement key is needed, the factory has direct access to the information allowing a substantial reduction in the time it takes to produce and ship a replacement key.
Visitor accounts can be created for end users and retailers visiting the site. Retailer accounts create a direct connection with RoadLoK Security increasing the flow of information such as real-time order fulfillment, product changes and stock status. Ordering history, product pricing, special promotions and easier return procedures can all be managed within a retailer account.
“New visitors of the RoadLoK site are looking for information on how to better protect their motorcycles.”, states Dennis McWatters, Operations Manager at RoadLoK Security. “Some first time visitors are not familiar with how the RoadLoK works - this is where videos are a powerful tool to help explain how our product works.” Product videos and images are integrated directly on product pages demonstrating product benefits and features to help with purchasing decisions.
The new RoadLoK Security website will allow greater access to its products with the implementation of the Authorized Dealer Locator. With over 10,000 dealerships nationwide having access to RoadLoK systems through Tucker Rocky Distributing, visitors in even the most remote locations have the opportunity to try the product before they buy it.
The new website was launched in early March with weekly product and news updates.
ABOUT ROADLOK SECURITY
RoadLoK Security, LLC is a New York based licensing and manufacturing company that specializes in the design and production of model-specific vehicle locking systems. The RoadLoK system is patented both domestically and internationally. The RoadLok is the only locking system that safely and effectively prevents roll away theft. The System is designed to be permanently mounted on a motorcycle, thereby eliminating the need for storing the lock while riding. The system’s permanent mounting eliminates all momentum, making it virtually impossible to damage calipers and fenders; this is accomplished while also protecting the rider, should the rider forget to unlock the System before riding off.
Now in its 6th year of operations, RoadLoK Security continues to design and engineer systems for new motorcycle models with plans to expand into other powersport markets.
FOR MORE INFORMATION VISIT:
US: (845) 567-1918 to find an Authorized Dealer near you.
International: 0800-802057 (Austria)