Wilson Raises The Game As The Official Basketball Of The NCAA® Championships

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Wilson Sporting Goods Co. Enjoys a Growing Partnership with the NCAA, Coaches and Youth to Increase Participation in the Sport of Basketball

As the Official Basketball of the NCAA Men’s and Women’s Championships, Wilson is particularly proud to be part of every winning shot, pass, dunk and dribble that brings college basketball fans to their feet.

With the introduction of the world’s first non-leather NCAA Tournament game ball in 2003, Wilson raised the game with its moisture absorbing composite leather cover, composite laid-in channels and Cushion Core Technology®. Today, the Wilson NCAA Game Ball is the high performance choice for the student athletes and coaches in the NCAA Championships.

College basketball coaches have always played a significant role in leading their teams to championships, but they’ve also had an equally significant role in providing the feedback and development of the technology that’s unique to Wilson basketballs. While looking for consistency, superior grip and performance, top coaches like Pat Summitt (Tennessee), Brenda Frese (Maryland), Bill Self (Kansas), Mike Brey (Notre Dame) and Billy Donovan (Florida) are an exemplary part of the Wilson Advisory Staff that help drive innovation.

“We’ve worked with the best coaches in the country to develop technologies that help student athletes perform to their potential day in and day out,” says Alan Davenport, Global Business Director of Basketball at Wilson Sporting Goods Co. “With all of the winning moments being realized through the amazing feats of these remarkable student athletes, it’s an honor and a thrill to put the Wilson NCAA Game Ball in their hands.”

Wilson sets a high standard for performance on and off the court. While encouraging youth to get involved in basketball, Wilson and the NCAA will also support community initiatives in the Men’s and Women’s Final Four host cities of Houston and Indianapolis. On Sunday, April 3, the Final Four Dribble is a spectacle of over 3,000 children, each dribbling their own Wilson basketball from Houston City Hall to Bracket Town™ at the George R. Brown Convention Center. At the Women’s Final Four, the Circle City Dribble features thousands of kids dribbling their way through downtown Indianapolis from the Conseco Fieldhouse to the Indiana Convention Center and Tourney Town.

Whether the basketball is center stage at the NCAA Final Four or in the hands of elite athletes on courts across the country, Wilson is committed to raising the game of basketball with its cutting-edge technologies. As more than just the focus of the championship games, Wilson is engaging with NCAA fans at Facebook.com/WilsonBasketball where fans are encouraged to talk about their favorite teams, test their trivia knowledge and register to win Official Wilson NCAA Final Four Game Balls.

About Wilson
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is one of the world’s leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their performance. Wilson’s core categories include Baseball, Football, Basketball, Softball, Bats, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear, and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis).

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