Lady Boomer Lifestyle Survey Results Released by The Kitchens Group

Share Article

The Kitchens Group has released the results of a national survey of 553 Lady Boomers- women between the ages of 46-65. The survey confirms the Boomerang Phenomenon is alive and well living in Mom and Dad’s increasingly cluttered nest.

The Kitchens Group has released the results of a national survey of 553 Lady Boomers- women between the ages of 46-65. The survey confirms the Boomerang Phenomenon is alive and well living in Mom and Dad’s increasingly cluttered nest.

Boomerang Kids- those young adults who leave home with youthful idealism and excitement about the adventures awaiting them, only to ricochet back to their rooms when life out of the nest, with its pesky responsibilities, thwarts their efforts at independence.

More than half (52%) of Generation Xers and Millenials have moved back home or are financially dependent upon their boomer parents. Survey results indicate 1 in 5 of these boomerang kids are still on the family dole. Money isn’t the only issue either. Sixty percent of the Lady Boomers participating in this online survey say they are 911 on their children’s cell phones. The survey asked, When your grown children have a problem, do they usually call (1) Mom- 60%, (2) Dad- 8% or (3) do they tend to handle the issue on their own-32%. These results as well as others documented in the survey, indicate Lady Boomers really have managed to “do it all”- be available to their kids and be workaholics in their careers (56% work more than 40 hours a week).

This internet survey of 553 Baby Boomer women was conducted February 14-March 14, 2011 using The Kitchens Group’s Knet survey methodology, an Internet survey method which has been academically reviewed by social scientist from four universities. For more results from this survey contact Liz Kitchens (Liztkg@cfl.rr.com) at The Kitchens Group-407 622-0210

About The Kitchens Group

Since its founding in 1983, The Kitchens Group has interviewed more than five million Americans on topics ranging from politics, public policy, environmental concerns, and business issues. The Kitchens Group conducts various forms of public opinion research, including market research, targeted audience survey research, in-depth interviews, Internet surveys, and focus groups. The firm has worked for a variety of commercial companies, including Fortune 500 companies, public policy groups, and non-profit organizations. The Kitchens Group is one of the oldest and most experienced public opinion research firms in the country.

Clients of The Kitchens Group include Jos. A. Bank, Lowe’s Home Improvement Stores, The International Association of Conservation Biologists, the American Psychologists Association, Verizon, Humana, The Nature Conservancy, Penn National Gaming and Entertainment, and The Blues Music Foundation.
The Kitchens Group is a member of the American Association of Public Opinion Research (AAPOR), and the American Association of Political Consultants (AAPC) . The firm has its office in Orlando, Florida. Visit http://www.thekitchensgroup.com for more information.

James Kitchens, Ph.D. is recognized as a scholar in the field of Communication and is an expert in persuasion and attitude change. His persuasion model, Four Pillars of the American Psyche is scheduled to be presented at the Communication Association of America’s annual convention in 2012. The model is already in use by academic researchers to analyze persuasion campaigns. Dr. Kitchens has published more than 20 academic articles in his field. Dr. Kitchens has served as a guest lecturer at the University of Florida, the University of Kansas, Eastern Illinois University, the University of Alabama Birmingham, Mississippi State University, and Western Kentucky University.

Elizabeth L. Kitchens has worked as a professional consultant since 1980. Ms. Kitchens is a specialist in focus groups research and polling. She has designed and facilitated focus groups for legal issues, marketing strategies, political campaigns, referenda issues, and public relations campaigns. Ms. Kitchens is a specialist in Baby Boomer women issues and is a frequent contributor to Boomer Café, one of the leading baby boomer sites on the web. Her Be Brave. Lose the Beige blog can be found at http://lizkitchens.wordpress.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elizabeth Kitchens
Visit website