Lorél Develops Mobile Website Platform

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Enabling brands to deliver an enriched mobile friendly experience that will drive more engagement with its customers.

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We offer our clients a solution that streamlines the creation of a mobile site by leveraging the assets of its current website, while delivering a robust, user friendly, mobile experience to their customers.

Lorél Marketing Group (Lorél), a full-service marketing agency, today announced the launch of its mobile website platform created for businesses that are seeking to offer their customers a seamless, intuitive mobile experience.

With a steady advancement of mobile technology and the rising demand of ‘on the go’ internet access, providing a mobile website has become an essential element within every marketing mix. Consumers have quickly adopted the smartphone into their every day lives and expect businesses to keep up – providing mobile access that’s quick, purposeful, and intuitive to user’s basic needs. Lorél’s mobile website platform enables brands to develop a fully scalable, customizable mobile site that meets the comprehensive needs of both the mobile user and the business.

An article in Forrester Research, entitled “2011 Mobile Trends” predicts that for 2011, as consumers spend billions via their mobile device, spending on mobile marketing will continue to grow substantially – surpassing $1 billion in the US.

“The market research shows that consumers are actively utilizing their mobile phones to access information across websites, and expect the content to be viewable within a mobile experience. We offer our clients a solution that streamlines the creation of a mobile site by leveraging the assets of its current website, while delivering a robust, user friendly, mobile experience to their customers.” – Sebastian Pistritto, President. Lorél Marketing Group.

Innovative businesses are consistently seeking new outlets to better engage and understand their customers, while expanding their brand within a new, consumer saturated medium. The Lorél mobile platform helps meet these needs. Designed as an extension of a business’s current website, and equipped with a backend content management tool, businesses are able to update and manage their website and mobile site seamlessly. The mobile platform enables brands to connect with their existing databases and data feeds such as email. This provides an integrated platform that can promote the brand, and capture contact information and email addresses. The mobile site platform supplies businesses with the tools they need to segment and execute their outbound marketing communication programs.

The Lorél mobile site platform offers various, customizable business features to provide an intuitive and enjoyable experience for the user, while adhering the business objectives of the brand.

Consistent User Interface
Equipped with a consistent user interface that can easily be navigated across multiple mobile devices and display screen sizes, supporting the user’s browsing habits.

Promote Products and Services
Allows mobile users to quickly and easily browse and view details of the various products and services a business provides, as well as any relevant promotions being offered.

Utilizing Mobile GPS Locator
Allows users to enter in zip code or city and state to find the nearest geographical store/business locations. And get point by point driving directions.

Distribute Coupons and Offers
Enables businesses to distribute a list of promotional coupons, offers, and/or deals for mobile users to view, browse, and find more information about.

Social Sharing Tools
Users have the option to share the pages within the mobile website across various social networks.

Tracking & Analytics
Strategically designed to assist businesses in developing more effective future campaigns, the Lorél mobile website platform is fully equipped with analytical capabilities – capturing email and mobile subscriber information, click through details, consumer feedback and critical behavioral data.

To learn more about the new mobile website platform for businesses being offered, visit http://www.lorel.com/MobilePlatform or contact Sarah Throne at 610-337-2343 or email sthrone(at)lorel(dot)com.

Lorél Marketing Group is a full-service, multichannel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorél has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorél employs earnest collaboration. Over 70 people strong and privately held, Lorél provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit http://www.lorel.com

Lorél Marketing Group 590 North Gulph Road, King of Prussia, PA 19406


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