WorkLight Webinar: Designing Rich Mobile Apps in a Fragmented World

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Best practices in user experience for smartphones and tablets

WorkLight, a leading provider of mobile application platform technology, is hosting a free webinar discussion on mobile application user experience and cross-platform design challenges and guidelines for enterprises, development firms, and mobile agencies.

Whether developing consumer, business-to-business or employee-facing apps, user experience is one of the most significant factors for adoption, usage and eventual success of the applications. Yet, as the mobile landscape continues to sprout new devices and operating systems, each with different standards, form factors and other visual and behavioral elements, companies often fall short of end-users’ expectations.

To help businesses address this challenge, WorkLight is pleased to invite 5IVE, an internationally recognized user experience design firm whose work is at the fingertips of over 100 million users worldwide, to take part in this session of the WorkLight Webinar Series.

Join Yoram Rosner, CEO at 5IVE, and Amit Ben-Sheffer, Director of Product Management at WorkLight to learn more about the following topics:

  •     Designing for the Mobile State of Mind
  •     Smartphone and Tablet App Design Challenges
  •     Optimizing User Experiences across Operating Systems
  •     Controlling User Interface for Multiple Devices
  •     User Experience Implications of Client-Server Model
  •     Spotlight on the Mobile App Platform Approach and Design

Register for this WorkLight webinar at

Webinar: Designing Rich Mobile Apps in a Fragmented World    
Date: Tuesday, April 5, 2011
Time: 11:30 AM EDT | 8:30 AM PDT

Who should attend: Mobile designers and developers, user experience experts, app development managers, mobile marketing and m-business executives, mobile agencies and development firms.

About WorkLight – Extend Your Business™
WorkLight is a leading mobile application platform that enables organizations to create, run and manage rich applications for smartphones, tablets and other environments with the highest levels of developer productivity, enterprise delivery and dynamic control. Many of the world’s largest companies rely on WorkLight to provide optimal user experiences across more devices while radically reducing time to market, development cost and ongoing maintenance effort. For more, visit

About 5IVE
5IVE is an internationally recognized user experience design firm. Its customers include leading brands such as Sandisk, HP, Motorola, Amdocs, Partner, Verint, China Telecom and Kodak. Their team delivers intelligent, attractive and highly usable GUI creations and has mastered web and mobile development. 5IVE's design for the U3 operating system was employed by international giants such as Toshiba, Kingston, Memorex and Verbatim and successfully serves 100 million users worldwide. For more, visit


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Yonni Harif
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