Kidobi and MrsP.com Announce New Content Partnership

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Partnership Adds 'The Tale of Peter Rabbit' and 'The Princess and the Pea' to Kidobi's library.

Smart Media for Kids

Kidobi and Mrs P. share the same philosophy about providing an ad free and safe place for children to play and learn on the Internet

Kidobi and MrsP.com announced today a new content distribution partnership, which adds Mrs. P Presents’ titles 'The Tale of Peter Rabbit' and 'The Princess and the Pea' to Kidobi’s growing library of digital videos for preschool-aged children.

“Kidobi and Mrs P. share the same philosophy about providing an ad free and safe place for children to play and learn on the Internet,” said Leo Henning, President of Kidobi. “We are proud to partner with MrsP.com, which received the American Library Association honor ‘great website for kids’.”

Mrs. P, played by actress Kathy Kinney, who played Mimi on the hit sitcom The Drew Carey Show, invites children to use their imaginations while she reads classic stories beside the crackling fire in her magic library. Additional titles will be added to Kidobi’s library throughout the course of the year. Mrs. P Enterprises, LLC donates ten percent of all MrsP.com’s after-tax profits to literacy organizations.

“We hope Mrs. P’s videos will encourage kids to explore books and use their imaginations, and Kidobi is a fabulous way for us to reach more young readers,” said Kinney.

A subscription to Kidobi provides a personalized playlist for each child based on their skills, interests, educational needs and more. By creating playlists for individual children, Kidobi ensures a unique and engaging experience for each viewer.

Kidobi, which is currently in Beta, was developed with experts in child development, education, psychology and children’s media. Kidobi creates personalized video playlists based on the educational needs and entertainment tastes of individual children. Henning Software Solutions, a Toronto-based software and web development production house with ten years of expertise in ecommerce, logistics and inventory management developed Kidobi. For more information, http://www.kidobi.com/

Mrs. P Enterprises, LLC, was founded in 2008 by Hollywood team Clay Graham, Kathy Kinney and Dana Plautz. After having built successful careers in television and New Media, the three creators of MrsP.com were brought together by a love of reading and a desire to help spark that same passion in young people everywhere. The company endeavors to expose young people to great books and stories through a celebrity storyteller and to spark their imaginations and creativity with on-line games and writing contests. Its production offices are located in Portland, Oregon and Los Angeles, California. For more information, http://www.mrsp.com/

Kidobi Contact: Eric Sorenson
(1) 647 477 5620
eric (at) kidobi (dot) com

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Eric Sorensen
Kidobi
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