Gaylord Hotels and Make-A-Wish Foundation® Announce Collaboration for the Months of April and June

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‘Rooms for Good' is a Vacation with a Donation

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“Many of our guests are so appreciative of the opportunity to enjoy special experiences at our hotels. We are learning that this program is not only welcomed but applauded by them because it enables them to give a little something back at the same time.

Guests at Gaylord Hotels during the months of April and June can play a big part in helping to grant the wishes of children with life threatening medical conditions. That’s because the Make-A-Wish Foundation has been selected as the featured charity to benefit from the brand’s Rooms for Good co-operative marketing/fundraising program. During the months of April and June, the four Gaylord Hotels properties will donate 10 percent of the Rooms for Good package rate to the Make-A-Wish Foundation.

“When we grant children’s wishes, they receive more than just a memorable experience,” said David Williams, Make-A-Wish Foundation of America president and chief executive officer. “It makes them feel stronger, happier, and more willing to battle their life-threatening medical conditions. Through the generosity of Gaylord Hotels and its guests, we will be able to give that hope, strength and joy to even more children.”

Gaylord Hotels will also use its significant advertising, public relations and social media platforms to help generate more awareness for the Make-A-Wish Foundation.
“Our Rooms for Good program is a great opportunity for our guests to make a difference in an easy yet meaningful way,” said Amy Atkinson, vice president of leisure marketing and public relations, Gaylord Hotels. “Many of our guests are so appreciative of the opportunity to enjoy special experiences at our hotels. We are learning that this program is not only welcomed but applauded by them because it enables them to give a little something back at the same time. The chance for them to give a bit of help to make such a big difference in the life of a child through the Make-A-Wish Foundation adds a new level of meaning to their stay.”

The Rooms for Good program will feature a different charity each month. In addition to raising money for non-profit organizations, Gaylord Hotels will aim to also raise awareness of the cause through traditional marketing and social media outreach. Package rates start at $179* per couple/per night and include one-night accommodations and breakfast for two. This special rate will be offered to guests that stay at the hotel within a specific time frame.
*The rate varies per resort and excludes tax, parking and resort fee. More information is available at http://www.RoomsForGood.com.

About Gaylord Hotels®
Gaylord Hotels® is a collection of four upscale resorts that afford endless opportunities for leisure travelers and conventioneers. The hotel company’s hallmark -- “everything in one place” -- provides vacationers with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless activities -- all within each resort. Gaylord Hotels is a pioneer in the hotel and convention industry with properties in the nation’s most desirable destinations. Gaylord Hotels include Gaylord Opryland® in Nashville, Tenn.; Gaylord Palms® in Kissimmee, Fla. near Orlando; and Gaylord Texan® on Lake Grapevine near Dallas, Texas, and Gaylord National® on the Potomac in National Harbor, Md. Gaylord Hotels is owned and operated by Gaylord Entertainment, a leading hospitality and entertainment company based in Nashville, Tenn. For more information, please visit: http://www.gaylordhotels.com.

About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.

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Stacey Rendelman

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