America’s Iconic Folding Kayak Now Available in Stores; Eastern Mountain Sports (EMS) Carrying Two Models in Flagship Soho Store

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Venerable Folbot folding kayaks now available at EMS (Eastern Mountain Sports) flagship Soho store. Folding kayaks are idea for city life; lightweight, durable, and they pack up and store with ease.

"Boat storage in city dwellings is not an issue and the kayaks are easily transported on public transit, in the trunk of a car or cab, or just carried by the paddler in its backpack to the launch site. They are uniquely suitable for city living."

Folbot announced today the first ever US retail opportunity to purchase a Folbot folding kayak. For 78 years, Folbot (folbot.com) has marketed its durable, lightweight, high-performance folding kayaks directly to customers.

Now, two Folbot models will be sold at the EMS (Eastern Mountain Sports) SoHo store and on their website. “We are very excited that we were able to have this relationship with EMS. They are a venerable retailer of outdoor goods and we are a venerable maker of kayaks. It’s a natural fit,” said David AvRutick, Folbot’s president.

EMS will offer two expedition quality Folbot models -- the Cooper (16’6”, 39 lbs., 275 lbs payload for $1895) and Kiawah (13’3”, 32 lbs, 200 lbs. payload for $1795).

The kayaks fold and fit into high quality backpacks. When owners are ready to take to the waterways, they can assemble the boat and be underway in minutes. “Boat storage in city dwellings is not an issue and the kayaks are easily transported on public transit, in the trunk of a car or cab, or just carried by the paddler in its backpack to the launch site. They are uniquely suitable for city life,” said AvRutick.

The partnership with EMS is the second relationship announced by Folbot in the Big Apple this year. Last summer, the company partnered with the NYC Metropolitan Transportation Authority to develop the MetroBoat which has the city’s subway map imprinted on its fabric deck.

Folbot’s expedition-quality folding kayaks are used all over the world – from the Arctic to the Amazon – and can frequently be seen in the waters of New York City.

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COLLEEN TROY

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