DannyShane Launches Jersey Trade-In Promotion to Benefit the Cadence Cycling Foundation

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DannyShane, an eco-conscious cycling apparel company, launches a jersey trade-in promotion to benefit Cadence Cycling Foundation, a non-profit organization dedicated to helping youth aged 9-18 create opportunities through cycling.

DannyShane (http://www.dannyshane.com/), an eco-conscious cycling apparel company, announced today that it has launched a jersey trade-in promotion to benefit The Cadence Cycling Foundation, a non-profit organization dedicated to helping youth aged 9-18 create opportunities through cycling.

Now through June 15, 2011 DannyShane is inviting customers to trade in any brand of new or gently used cycling jersey when purchasing a DannyShane jersey or bib and receive a $22 trade-in rebate. DannyShane will then donate the trade-in jerseys to the Cadence Cycling Foundation, benefiting teen cyclists in need.

Trade-in participants can participate by placing their order at http://www.dannyshane.com or through a participating retail bike shop. Customers will be provided with a postage-paid package and rebate card. After DannyShane receives the rebate card, purchase receipt and trade-in jersey, a $22 rebate check will be mailed to the customer, and the jerseys will be donated to the Cadence Cycling Foundation.

"We are excited to launch this promotion, which benefits both our customers and the teens and pre-teens at the Cadence Cycling Foundation," said Shane Hunt, president of DannyShane. "At DannyShane, we’re committed to being eco-friendly and to giving back to the cycling world, and we can’t think of a better way to do that than by helping foster a young person’s passion for the sport of cycling."

The Cadence Cycling Foundation is a 501 (c)(3) non-profit organization founded by Jay Snider, former President of the Philadelphia Flyers Hockey Team and President/CEO of Cadence Cycling & Multisport Centers (Philadelphia). The foundation provides underprivileged youth who are interested in cycling with accessibility to the sport. The organization's mentors and coaches help participants develop skills, both on the road and in the classroom, by providing resources, guidance and support to maintain these traits throughout their college preparation process.

For more information about DannyShane or to participate in the trade-in promotion, please visit http://www.dannyshane.com. For more information about the Cadence Cycling Foundation, visit http://www.cadencefoundation.org.

About DannyShane
DannyShane is an innovative, eco-friendly cycling apparel company that was created out a love for cycling and the desire for better racewear and roadwear -- better in terms of fit, style, performance and comfort. With cycling jerseys made from a proprietary fabric blend infused with 50 percent bamboo white ash, DannyShane is committed to being an eco-conscious company that creates innovative, stylish cycling apparel made from a high percentage of rapidly renewable and/or recycled materials. DannyShane has been featured in Road Bike Action Magazine and VeloNews. The apparel line is available online at http://www.dannyshane.com and at bike shops across the country. For more information or to shop online, visit http://www.dannyshane.com.

Media Contact:
Kelly Kirkendoll
Thrive PR for DannyShane
817.236.6075

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KELLY KIRKENDOLL

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