Ifeelgoods’ Innovative and Award-Winning Digital Goods Incentive Platform Selected for Web 2.0 Startup Showcase

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Web 2.0 has invited Ifeelgoods to present at this year’s Web 2.0 Expo Startup Showcase. Handpicked by the Web 2.0 Expo committee, Ifeelgoods will present in front of high-profile investors and thousands of potential users at the Web 2.0 Startup Showcase. The Showcase is held in San Francisco, Tuesday, March 29, 2011, at 5:15 pm.

“Virtual goods incentives have proven to be a powerful new tool for acquiring new customers and engaging customers in social media in a measurable way,” said Ifeelgoods Co-Founder and CEO Michael Amar.

Web 2.0 has invited Ifeelgoods to present at this year’s Web 2.0 Expo Startup Showcase. Handpicked by the Web 2.0 Expo committee, Ifeelgoods will present in front of high-profile investors and thousands of potential users at the Web 2.0 Startup Showcase. The Showcase is held in San Francisco, Tuesday, March 29, 2011, at 5:15 pm.

Marketers around the world are embracing the first viable alternative to traditional discounts thanks to Ifeelgoods, Inc., a new company with a patent-pending technology that helps retailers use virtual goods as incentives. Ifeelgoods has executed Facebook Credits incentive campaigns for Netflix, Shoebuy.com, 1-800-Flowers.com, Lifetime Brands, The Golf Warehouse, The Dallas Mavericks, ShopAtHome, 1-800-PACK-RAT and La Redoute, the #1 e-commerce site in France.

In January, Ifeelgoods client, Shoebuy.com, won the eTail Best-In-Class Award for Social Media based on the virtual goods incentive campaign it executed over the holiday season powered by Ifeelgoods. The judges for the award included e-commerce executives from Top 100 online retailers.

“Virtual goods incentives have proven to be a powerful new tool for acquiring new customers and engaging customers in social media in a measurable way,” said Ifeelgoods Co-Founder and CEO Michael Amar. “While we believe that we are only scratching the surface in terms of impact and the number of marketers who will adopt virtual goods incentives, the progress and momentum we are experiencing now is far ahead of expectations and we’re eager for the new opportunities that await Ifeelgoods and our clients and partners in 2011.”

Facebook Credits as an incentive in e-commerce sites and in online advertising was unheard of six months ago. Today it’s delivering unprecedented performance improvements for online retailers and online marketers. Results include:
> Ifeelgoods clients are routinely seeing doubling and tripling of click-through rates (CTRs) of online ads featuring Facebook Credits.
> Nearly 60% of customers receiving Facebook Credits incentives excitedly share this news on their Facebook wall for all of their friends to see, generating incremental sales, clicks and impressions
> Using Facebook Credits incentives for customer acquisition, one client has more than tripled their number of Facebook fans since mid-December, growing from 150,000 to more than 700,000.

“As a 10-year veteran of online retail, virtual goods incentives as a marketing strategy is experiencing one of the fastest adoption rates I’ve ever witnessed,” said Scott Silverman, Ifeelgoods Co-Founder, VP of Marketing and former Shop.org Executive Director.

About Ifeelgoods, Inc.
With its patent-pending digital goods incentive system, Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Current clients include 1-800-Flowers.com, Shoebuy.com, Dallas Mavericks, Lifetime Brands, Netflix, La Redoute, 1-800-PACK-RAT, and The Golf Warehouse. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.

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