Spectrum Marketing and Mark Nelson Communications Announce Strategic Partnership

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Alliance Brings Full-Service Marketing Across the Entire Auto ID Industry

www.marknelsoncommunications.com

“Bob and Mark are talented and dedicated communications professionals who understand the needs of automatic identification companies, their customers and the companies that cover them,” said Mark Roberti, founder of RFID Journal and RFID Journal LIVE!

Spectrum Marketing and Communications and Mark Nelson Communications today announced a strategic partnership to provide B2B marketing and communications services to suppliers of Automatic Identification and Data Collection (AIDC) technologies and solutions.

Combining their knowledge of bar code, sensor and other wireless information systems, the new partnership will enable clients across the entire spectrum of AIDC technologies to strategically raise the visibility, reputation and value of their brands with an extended portfolio of high-impact, marketing, public relations and communications services.

"At a time when all types of wireless-based solutions are growing at a healthy pace in a variety of vertical markets worldwide, this new alliance comes at an opportune moment for emerging and established companies to raise their visibility, grow market share and enhance brand reputation," said Ann Grackin, CEO of ChainLink Research. "I've known Mark and Bob for years, and both bring trusted relationships and exceptional capabilities to their new partnership.”

The partnership leverages more than 25 years of proven successes in promoting businesses engaged in the AIDC marketplace. Since 1993, Spectrum has provided marketing and communications services to a wide variety of AIDC companies including AIM Global, Checkpoint Systems, Matrics (now Motorola), RFID Journal, SATO America and TAGSYS RFID. Mark Nelson recently established his business after heading public relations and communications for a decade at Savi Technology, a Lockheed Martin company.

“Bob and Mark are talented and dedicated communications professionals who understand the needs of automatic identification companies, their customers and the companies that cover them,” said Mark Roberti, founder of RFID Journal and RFID Journal LIVE! “They also understand the many tools that are now available to companies, including social media, white papers, video and blogging. They can help auto identification companies achieve their business objectives.”

Through the formation of the new alliance, Spectrum and Mark Nelson Communications will be able to offer customers a cost-effective one-stop shop for a wide variety of services, including research and strategic planning, project management, lead generation, public relations, media and analyst relations, new and broadcast media, advertising, complete graphic design and production and executive and employee communications.

The two companies are currently collaborating on a project to provide public relations services for exhibitors and sponsors of RFID Journal LIVE! 2011, being held on April 12 -14, at the Orange County Convention Center in Orlando, Florida. There, the companies will also be managing the Press Room on behalf of the event’s organizer, RFID Journal.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market. Unlike larger firms, Spectrum’s account team is comprised of senior-level design, production and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, advertising and complete graphic design and production. For more information, visit http://www.spectrum-marketing.net.

About Mark Nelson Communications
Mark Nelson Communications offers personalized strategic planning, project management and content creation services for public, media and analyst relations as well as executive and employee communications. The firm specializes in B2B communications for Information Technology companies, particularly wireless information solutions engaged in supply chain, logistics, cargo security and a wide range of vertical sectors such as energy, defense, aerospace, government and government suppliers. Backed by a wealth of experience at major public and start up businesses on both sides of the street (vendors and end-users), Mark Nelson Communications brings an insightful business perspective to client needs with authentic, responsive and creative attention. A global network of talented associates extends the firm's full-service marketing and communications capabilities. For more information, visit http://www.marknelsoncommunications.com.

For more information, contact:
Bob Basmadjian
Spectrum Marketing & Communications
(908) 823-9400
spectrum_marketing(at)earthlink(dot)net

Mark Nelson
Mark Nelson Communications
(650) 537-3731
mark(at)marknelsoncommunications(dot)com

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