B2B Marketing Experts Release White Paper on Managing Professional Networks on LinkedIn

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Precision Marketing Group published white paper that details the benefits of LinkedIn as a tool for business growth

We have found that through LinkedIn, professionals have the opportunity to position themselves as thought leaders, engage an online community, and grow their businesses.

Precision Marketing Group, a provider of outsourced marketing services for entrepreneurial, B2B organizations, has published a white paper that details the benefits of LinkedIn as a tool for business growth and professional networks and offers practical tips for leveraging the site.

The paper, “Get LinkedIn or Get Out: Managing Your Professional Network To Grow Your Business,” is divided into detailed sections that include how to use LinkedIn to prepare for sales meetings, how to create and leverage a LinkedIn company page and even how to follow LinkedIn etiquette. Geared toward both new users and experienced veterans of LinkedIn, the paper offers a combination of overall strategies and detailed how-to hints.

“We created this white paper out of our experience using LinkedIn for ourselves and our clients,” says Susan LaPlante-Dube, principal, Precision Marketing Group. “We have found that through LinkedIn, professionals have the opportunity to position themselves as thought leaders, engage an online community, and grow their businesses. We hope that users of LinkedIn will find refreshing information in this white paper, as well as a few practices worth implementing immediately to benefit their business.”

About Precision Marketing Group
Based in Framingham, MA, Precision Marketing Group, LLC offers outsourced marketing services to entrepreneurial, B2B organizations. With an emphasis on practical, focused marketing programs the firm helps companies uncover the hidden value in their messages, their client base and their products and services. As a HubSpot Certified Partner, Precision Marketing Group has the capabilities to provide clients with the best inbound marketing services and internet marketing strategies. Services include marketing consulting, messaging, client interviews, marketing communications, marketing plan development, product and service launches, Internet marketing strategies, and public relations. For more information on Precision Marketing Group, LLC, visit http://www.PrecisionMarketingGroup.com or call 508-969-9581.

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Maureen Condon
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