MarketingPilot Announces Partnership with Strata Marketing, Inc.

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Today MarketingPilot Software LLC announced the availability of MarketingPilot Release 11.2 and the STRATA Integration Option. The STRATA Integration Option provides media buying teams with a powerful and efficient solution that helps automate the media buying, invoice match and vendor clearance and billing process by reducing paperwork and rekeying.

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Today MarketingPilot Software LLC announced the availability of MarketingPilot Release 11.2 and the STRATA Integration Option. The STRATA Integration Option provides media buying teams with a powerful and efficient solution that helps automate the media buying, invoice match and vendor clearance and billing process by reducing paperwork and rekeying. The STRATA Integration Option is fully automated and requires no user intervention - reconciled Orders and Invoices move automatically from STRATA to MarketingPilot and post to AR and AP.

MarketingPilot's integration with STRATA supports Spot and National TV, Local and National Cable, Radio, Syndication and Hispanic. The integration enables users to leverage MarketingPilot's powerful agency accounting, integrated media workflow and production tools as well as electronic station invoicing via STRATA's industry leading Eleven EDI interchange.

More Information
Visit the MarketingPilot web site at http://www.marketingpilot.com for detailed information about MarketingPilot Agency Management system. Visit the Strata web site at http://www.stratag.com/ for detailed information about Strata.

Introductory Webinar
You can find out more about MarketingPilot and STRATA by attending a 30-min free webinar on Friday, April 8, 2011 at 2:00pm Eastern. To register for the webinar go to https://www1.gotomeeting.com/register/362382736.

About MarketingPilot
MarketingPilot Agency Management software is the most advanced, fully integrated agency management software available for full-service, media buying, creative, advertising, event, experiential and direct response agencies. MarketingPilot agency management software integrates business management and service delivery to streamlines operations and improves productivity and profitability.

About Strata
STRATA is the nation’s leading provider of media buying and selling software. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.    

The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react. By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.

Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. STRATA is owned by Comcast Cable http://www.comcast.com/. For more information, visit http://www.gotostrata.com or call (800) 9 STRATA

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