alaTest Product Reviews Enable Techforless.com to Increase Sales Conversion by 22 Percent

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Shoppers were 22 percent more likely to complete an order when a product review from alaTest was visible, according to a recent test.

alaTest (http://alatest.com) announced that during December 2010, Tech for Less, an online consumer electronics retailer based in Colorado Springs, Colo., experienced an increase in online sales conversion for products with displayed product reviews from alaTest. Specifically, in a test of several hundred thousand shoppers on techforless.com, visitors were 22 percent more likely to complete an order when a product review was visible.

The product review content was provided by alaTest, a company that collects, analyzes and distributes product quality information. alaTest gathers review content from more than 1,800 international sources, and distributes it via daily feed to online retailers like Tech for Less.

“We’ve seen firsthand the positive impact product review information can have on consumer buying behaviour,” said Dan VanWijk, Director of Marketing and e-Commerce for Tech for Less. “The ability to get information on the product experience from experts is powerful when consumers are considering investing in technology.”

alaTest CEO Arie Struik said, “We are proud to work with Tech for Less, to help them increase their revenues and provide valuable product information to their customers through our reviews solutions."

Tech for Less provides refurbished consumer electronics and technology at competitive prices to consumers and businesses. Additional information can be found at http://www.techforless.com.

About alaTest™
alaTest is a leading global provider of social commerce solutions that help retailers and brands improve customer satisfaction and increase their revenues through the value of reviews. alaTest’s award winning review analysis technology aggregates, structures and daily summarizes millions of expert and consumer product reviews from more than 1,800 international review sources and matches them to clients’ product catalogues. alaTest enables clients to offer their customers a comprehensive review experience that includes tools to visualize in real time what the world says about a product’s strengths and weaknesses and how it compares to similar products.

alaTest has offices in Stockholm, New York, Berlin, London and Wuhan and operates product reviews sites for consumers in 19 markets across the world.

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Scott Gordon
alaTest
212-799-1605 ext. 705
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