Prudential Set to Announce Results of 2011 African American Financial Experience Survey

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Prudential will reveal the findings of its inaugural research study “The African American Financial Experience,” and offer journalists the opportunity to hear leading personal finance and multicultural experts discuss the financial concerns, information preferences, goals and aspirations of the African American population in the U.S. and the critical role America’s financial industry must play to help the community build assets to achieve financial and retirement security.

WHAT: Prudential will reveal the findings of its inaugural research study “The African American Financial Experience,” and offer journalists the opportunity to hear leading personal finance and multicultural experts discuss the financial concerns, information preferences, goals and aspirations of the African American population in the U.S. and the critical role America’s financial industry must play to help the community build assets to achieve financial and retirement security.

WHO: Ronald Andrews, senior vice president of Human Resources for Prudential’s U.S. Businesses will outline the findings of the study and facilitate a panel discussion among:

Kelvin Boston, author, personal finance expert, executive producer and host, PBS Moneywise TV;

Mark Hug, vice president and chief marketing officer, Individual Life;

Wilhelmina A. Leigh, Ph.D., senior research associate of the Joint Center for Political and Economic Studies, a think tank based in Washington, D.C.; and;

Rev. Dr. DeForest “Buster” Soaries, author and senior pastor, First Baptist Church of Lincoln Gardens, NJ.

WHEN: Tuesday, April 12, 2011 at 11:00 a.m. – noon

WHERE:     Helen Mills Theater, 137-139 West 26th Street, New York, NY

BACKGROUND: National Financial Literacy Month is recognized in the U.S. in April to highlight the importance of financial literacy and teach Americans how to establish and maintain healthy financial habits. Prudential’s latest study, part of a series of research focused on learning more about the financial practices and literacy of multicultural markets was conducted in November, 2010. Prudential surveyed 1500 African American financial decision makers between ages of 25-70 with incomes above $25K were consulted and 500 general population financial decision makers were also polled as a benchmark.

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Dawn Kelly

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