Fatboy® USA Recruitment for its Boot Camp in Collaboration with Sid Lee Collective

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Autodesk & Frame magazine is well underway with only two days left to find the best—and gutsiest—creative talent!

Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Since 2002, the originally Dutch company successfully conquered country after country without voodoo or cunning marketing tricks. Once started with the Original beanbag, there’s no stopping the Fatboy® family tree. Gigantic lamps, über-sized umbrellas, magical hammocks and outdoor chandeliers ... all designed in the name of a wonder-fuller life. Keep your eyes peeled because it is only the start of the Fatboy® legacy.

Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Since 2002, the originally Dutch company successfully conquered country after country without voodoo or cunning marketing tricks. Once started with the Original beanbag, there’s no stopping the Fatboy® family tree. Gigantic lamps, über-sized umbrellas, magical hammocks and outdoor chandeliers ... all designed in the name of a wonder-fuller life. Keep your eyes peeled because it is only the start of the Fatboy® legacy.

"Fatboy is honored to be collaborating with Sid Lee as they have played such a landmark role in the world of branding for some of the leading brands in the world,” stated Paula Masters, President and Managing Director of Fatboy USA.

Fatboy USA announced today that recruitment for the innovative Sid Lee Collective Boot Camp on the theme Imagine the Future of the Fatboy® Brand, in collaboration with Autodesk, and Frame magazine is well underway with two days left to find the best talent to participate in the design camp.

The Sid Lee Collective Boot Camp will be held in Montreal for ten days from May 30 to June 9, 2011. A section of the Sid Lee facility will be transformed into an indoor camp complete with tents where participants will live during their experience. Selected applicants will be flown to Sid Lee’s headquarters where they will test themselves against the best creative talents in the world. They will spend ten days living and breathing Commercial Creativity as they dream up Fatboy® brand experiences that go way beyond product design. They will get coaching by the best of the best on the Sid Lee team, rub shoulders with industry experts from Sid Lee and Fatboy, and be featured in Frame magazine.

“As a lifestyle brand, we are at the forefront of our industry,” stated Paula Masters, President and Managing Director of Fatboy USA. Fatboy is honored to be collaborating with Sid Lee as they have played such a landmark role in the world of branding for some of the leading brands in the world,” continued Ms. Masters.

Sid Lee is looking for multi-disciplined creative people armed with a dynamic portfolio, age 18 to 35, in the following fields: architecture, art direction, copywriting, industrial design, environmental design, creative technology, and graphic design. The candidates will be immersed in an intensely creative environment living 24/7 with seven other people for 10 days. Candidates for this one of a kind campout will have the ability to exhibit their independent and entrepreneurial spirit and show their capacity to envision the full scope of a project from start to finish. Interested candidates must register by March 31st, 2011 11:59 PM EST.

Hélène Godin, creative director and partner at Sid Lee, says, “Like Sid Lee and Montreal, the Boot Camp will be a unique experience: intense, creative, effervescent, and multicultural, with a delicious French flavour!”

For more information and to register for this once of a lifetime opportunity, please visit http://www.sidleebootcamp.com today to apply to be one of eight top creative individuals who will team up for an intensive 240-hour blitz to imagine the future of the Fatboy® brand for the next decade. Applications will be accepted through March 31st, 2011 11:59 PM EST.

About Fatboy®
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Since 2002, the originally Dutch company successfully conquered country after country without voodoo or cunning marketing tricks. Once started with the Original beanbag, there’s no stopping the Fatboy® family tree. Gigantic lamps, über-sized umbrellas, magical hammocks and outdoor chandeliers ... all designed in the name of a wonder-fuller life. Keep your eyes peeled because it is only the start of the Fatboy® legacy.

About Sid Lee Collective
Sid Lee Collective is an incubator that allows our team to push the boundaries of creativity further. Sid Lee Collective undertakes cultural and commercial projects in the fields of visual art, industrial design, music, technology, etc. A brainchild of Sid Lee, the Collective thrives on collaboration and experimentation. To find out more about the Collective or to send us your comments, please visit: http://www.sidlee.com

About Autodesk, Inc.
Autodesk, Inc. http://www.autodesk.fr is the sponsor and supplier of software for the event. Autodesk, Inc. is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 15 Academy Award winners for Best Visual Effects—use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets.

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Paula Masters
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