New York City (PRWEB) March 31, 2011
Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses, announced today that Chief Revenue Officer Samantha Skey will discuss how to use social currency to encourage consumer behavior change in a panel at the upcoming Physic Ventures-Edelman Social Media Summit. In keeping with Physic Ventures’ mission of “investing in keeping people healthy,” the invitation-only event aims to examine how technology, marketing and Fortune 500 companies can use social media to improve the health of individuals, communities and the planet.
In the session “The Social Network: Facing Off with Facebook,” Skey and her fellow panelists will offer observations on the state of Facebook as today’s leading social network as well as provide examples of successful health and sustainability-related campaigns conducted through the site. Drawing from more than 15 years of experience in social and digital marketing, Skey will specifically discuss how social networks like Facebook can serve as a consumer engagement tool – not only as places to share with friends but also to inspire consumers to take small, everyday green actions that make a large, collective environmental impact.
At Recyclebank, Skey develops marketing campaigns for brand partners such as Unilever, S.C. Johnson and Kashi that engage and inspire consumers to take environmentally preferred actions as a means to promote sustainable consumption and foster brand loyalty. Since joining the company in 2010, Skey has also played an essential role in guiding the expansion of Recyclebank’s digital platform and online rewards programs. Prior to Recyclebank, she contributed to the development of one of the earliest online competitive gaming platforms, the Riddler Network, and held various digital strategic development roles at CNET, Disney and Alloy.
The details for the session are as follows:
Who: Samantha Skey, Chief Revenue Officer, Recyclebank
Andrew Bosworth, Director of Engineering, Facebook
Frank Cooper, Chief Marketing Officer, PepsiCo
Josh Dorfman, Vice President of Marketing, GoodGuide
Jordy Mont-Reynaud, Chief Executive Officer, Dojo
Moderator: Michael Brito, Vice President, Social Media, Edelman Digital
What: “The Social Network: Facing Off with Facebook” panel discussion
Where: Physic Ventures-Edelman Social Media Summit, 101 California Street, San Francisco
When: Friday, April 1, from 11:15 a.m. - 12:15 p.m. PDT
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit http://www.Recyclebank.com.
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