California State Parks to Receive a Much Needed Boost From “Preserve Our Parks” Sponsored by Stater Bros. Supermarkets and Coca-Cola Refreshments

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Public-Private Partnership Aims to Raise $750,000 For Southern California State Parks

“We couldn’t be more pleased with our partners at Stater Bros. and Coca-Cola for initiating programs that enhance the visitor experience at our busiest state parks,” says Ruth Coleman, director of California State Parks.

Facing major cut-backs and closures, the California State Parks system today announced it is partnering again with Stater Bros. Supermarkets and Coca-Cola Refreshments. This public/private partnership unites for the third straight year to raise funds for state parks in Southern California. This year’s program, “Preserve Our Parks” (http://www.preserveourparks.info), is an intensive, six-week campaign with the goal of raising at least $750,000 to help provide forest preservation, trail maintenance, habitat preservation and beach clean-up across 750,000 acres of parklands that comprise the state park system in Southern California, alone.

The campaign encourages consumers to support Southern California State Parks while shopping at Stater Bros. Supermarkets. Shoppers can make a one-dollar, tax-deductible donation to the Preserve Our Parks campaign at Stater Bros. checkout stands through April 26, 2011 or they may donate online at http://www.preserveourparks.info. Additionally, through May 10, 2011, Coca-Cola Refreshments will donate one dollar when consumers purchase ten dollars’ worth of participating Coca-Cola products at Stater Bros., including branded soft drinks, vitaminwater®, vitaminwater zero™, smartwater®, POWERADE ION4™, POWERADE ZERO™, FUZE®, DASANI® Gold Peak products, Minute Maid® products, Simply® juices and Honest Tea® products.

2011 represents the third year that Coca-Cola and Stater Bros. have initiated an environmental stewardship program to benefit California State Parks. The 2010 “Care for Our Coast” and 2009 “Reforest California” campaigns, combined, raised $1.2 million to plant one million trees in Southern California parks damaged by wildfires and to support beach beach clean-up and dune restoration at Southern California’s most popular state beaches.

“Protecting and preserving our California State Park system is important to the Stater Bros. Supermarket family,” says Jack H. Brown, Stater Bros. Chairman and Chief Executive Officer. “We are proud to be a part of this program for the third straight year, as this is one way that we can give back to the local communities we are privileged to serve. The Preserve Our Parks program will have a significant and long-lasting impact on our Southern California State Parks that will be enjoyed by local residents and future generations. As we celebrate our 75th anniversary, we are encouraging Southern California residents to support our goal of raising $750,000.”

“We couldn’t be more pleased with our partners at Stater Bros. and Coca-Cola for initiating programs that enhance the visitor experience at our busiest state parks,” says Ruth Coleman, director of California State Parks. “The preservation programs wouldn’t happen otherwise and supporting public/private partnerships such as Preserve Our Parks is critical to Californians especially during a time of challenging budget cuts.”
All monies raised during the campaign will be donated to California State Park Foundation. Educational facts, Preserve Our Parks program details and the ability to share the campaign via social media platforms are available on the Preserve Our Parks website and the Facebook cause page http://www.facebook.com/PreserveOurParks

Preserve Our Parks directly benefits iconic Southern California State Parks, and that partial list includes: Malibu Creek State Park and Topanga State Park in Los Angeles County; Huntington Beach, San Clemente and Crystal Cove State Parks in Orange County; Anza-Borrego, Cuyamaca Rancho and Carlsbad State Parks in San Diego County; Silverwood Lake and Chino Hills in San Bernardino County; and Lake Perris and Mount San Jacinto in Riverside County.

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