New York, NY (PRWEB) March 30, 2011
The “Destination Op” spring/summer 2011 multimedia marketing campaign features today’s hottest television, film and music celebrities: actors Mark Salling and Chord Overstreet of the Fox hit show Glee, Brenda Song of The Social Network and Disney’s The Suite Life on Deck, Hellcats actress and recording artist Aly Michalka, Rob Kardashian of E!’s Keeping Up With The Kardashians, and recording artist and actress Kat Graham of The CW’s The Vampire Diaries.
This season, The Op cast takes to the beach and beyond, wearing surf-inspired clothing and bathing suits. The campaign was photographed on an old movie set, in a cool, deserted town in Lancaster, CA by photographer Larry Bartholomew.
“It’s my first big photo shoot without my entire family, which is pretty exciting,” stated Rob Kardashian. “I am excited to be doing my own thing,” he added. “My sisters would be really proud!”
Aly Michalka stated, “I love the bathing suits. They’re so cute and fit great. I am totally going to wear them to the beach and on vacation.”
The national multi-media campaign will debut this spring in fashion, lifestyle and entertainment magazines, as well as outdoor and online at http://www.op.com.
In addition, the Op cast of celebrities will host a launch party in Los Angeles and will make personal appearances on behalf of the brand, which is exclusively available at Walmart in the U.S. and online at http://www.walmart.com. Follow @OpOceanPacific on Twitter and join the conversation by using the hashtag #DestinationOP. Become a fan of Op on Facebook at facebook.com/Op
B-ROLL: Behind-the-Scenes, Group Shots, Full Cast Soundbites, Sizzle Video and Ad Images
TV MEDIA: Satellite feeds available Wednesday, March 30th at 10:15am and 1:15pm ET
Coordinates: AMC 1, Transponder 01, C-Band, DL Freq: 3270 (H)
Trouble #: (732) 969-3191 or (212) 722-3195; Audio: 6.2/6.8
ONLINE MEDIA: Exclusive Photos and Videos Available for Download at http://www.magicbulletmedia.com/MNR/DestinationOp