My Bed Frames Relaunches New Ecommerce Store With Extended Product Range

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My Bed Frames, a leading UK bed frame, mattress and bed furniture supplier has launched its recently rebranded website, together with a significantly increased product range. The upgraded online catalogue now extends beyond bed frames to include brand new product categories, including bunk beds for kids, a wider selection of mattresses, upholstered custom headboards as well as a selection of guest and folding beds.

My Bed Frames

The new My Bed Frames site is all about choice and versatility

Spring 2011 has marked the unveiling of the website relaunch from one of the UK’s leading bed frame specialists, My Bed Frames. The new website features rejuvenated branding alongside an updated website look and feel, with several improvements to the ecommerce store’s navigation and product search facility.

In addition to the existing range of metal and wooden bed frames, the recently refreshed website is also now home to a significantly enhanced product base, with several entirely new categories now in place – these include the addition of guest beds, folding beds, bunk beds and a brand new selection of standard and custom size mattresses.

The Children’s Bed Frames category has been also bolstered with the addition of versatile, classically designed metal-framed day beds, as well as a comprehensive selection of contemporary loft-style study bunks. These multipurpose bed units not only offer a comfortable sleeping area, but make good use of the space underneath the elevated upper bunk by providing a desk work area, shelving unit and optional chair or futon chair bed for an innovative and space-saving bedroom furniture solution.

In addition, My Bed Frames is now able to supply a large proportion of their wooden framed children’s bed frames in shorter sizes. This ‘short’ bed frame option fits standard small single 5ft 3 (160cm) mattresses for convenience, and makes a perfect option for younger children and smaller bedroom spaces.

New Product Categories

My Bed Frames Sales Manager Jamie Welch describes the extensive changes to the online catalogue,

"Previously, we had focused on providing customers with primarily wooden and metal bed frames, as well as offering a small selection of coil and pocket sprung mattresses at standard sizes for a variety of budgets. Although we had some notable success with this range, we decided that we needed to build on the initial success and broaden our product range to provide a more comprehensive selection of bedroom furniture for our customers."

“For the new website, we not only expanded our existing ranges to include upholstered leather leather bed frames and children’s loft beds, but have also introduced a number of completely new products to the collection, including a large assortment of bunk beds for kids, space-saving guest beds and a huge new range of customisable sofa beds. We’ve more than doubled our original online catalogue, as well as introducing the new custom build service for our memory mattresses and headboards, but we have complete confidence that our sales and revenue will continue to climb in 2011 thanks to these improvements.”

A notable addition to the My Bed Frames product range includes the variety of standard and custom sized mattresses now available via the site. Previously, My Bed Frames supplied a limited range of coil and pocket sprung mattresses, but the latest catalogue update has seen the inclusion of a brand new range of mattresses upholstered with breathable, hypoallergenic and 100% waterproof Nautilus fabrics. And as well as their existing range of standard sized mattresses, My Bed Frames also provides an exclusive bespoke memory mattress supply service, offering customers virtually unlimited options on their memory foam mattress dimensions. The custom build service also extends to the new range of headboards available through the site, with customers now able to stipulate their own headboard dimensions, shape and fabric covering if desired.

Increased Choice

A significant portion of the revitalised My Bed Frames catalogue is now dedicated to guest bed frames, under the numerous Guest Bed, Folding Bed and Sofa Bed categories. These additions include space-saving trundle guest bed frames in a variety of traditional and contemporary styles, as well as completely customisable two, three and four seater sofa beds.

“The new My Bed Frames site is all about choice and versatility,” Mr Welch explains. “A custom build service on our sofa beds - including customers’ ability to provide their own bespoke fabrics as well as stipulating sofa bed dimensions - means that there are almost limitless options available to everyone that chooses to shop with us. Considering that we also offer free UK mainland delivery and we continue to be one of the most competitively priced online bed frame suppliers, we feel that we’ve secured our niche. We’re constantly reviewing and refreshing our range so we’re not resting our laurels by an means.”
The relaunched and rebranded My Bed Frames website is now live and can be found at

About My Bed Frames

My Bed Frames is a leading UK supplier of upholstered, wooden and leather bed frames, offering custom build services on a range of headboards, memory foam mattresses and sofa beds. My Bed Frames cater for both the domestic and contract markets, with customers able to enjoy up to 60% off recommended retail prices both online and via the Sales Line on 0845 838 3616.


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Jamie Welch
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