Dorsey Makes 10-Year Trailer Warranty a Reality with Introduction of LiteGuard 5000 Reefer

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Reinvigorated Brand Famed for Durability Celebrates 100th Anniversary with New Ultra-Durable Reefer Targeting Owner/Operators, Custom Buyers

"With the introduction of the LiteGuard 5000, I’m excited to announce that the 10-year trailer warranty has officially arrived.”

Dorsey Trailer, one of the heavy-duty industry’s oldest and best respected trailer manufacturers, announced the introduction of its wear-resistant LiteGuard 5000 refrigerated (reefer) trailer during a press conference at the Mid America Trucking Show today.

The LiteGuard 5000 is engineered to be the toughest, lightest and most energy efficient reefer the company has ever produced. Known for the uncommonly long service life of its trailers, Dorsey said it is introducing this reefer as part of its strategic plan to recapture, reemphasize and retarget product durability as its primary focus.

Founded in 1911 and still operating out of its 800,000-square-foot plant in Elba, Ala., Dorsey Trailer became a division of Pitts Enterprises when it acquired the company in 2007. Pitts has been a successful trailer manufacturer for 35 years, dominating the marketplace for specialized logging and lowboy trailers from the East Coast to the Mississippi River.

“Dorsey’s goal is to continue to build the most durable trailers on the market,” Jeff Pitts, president of Pitts Enterprises, said. “We’re using the highest quality materials, the most advanced engineering techniques and a tradition of craftsmanship that has literally been passed down, from generation to generation, on the same factory floor, over the last century. With the introduction of the LiteGuard 5000, I’m excited to announce that the 10-year trailer warranty has officially arrived.”

Pitts said that, as an organization, Dorsey has been focused on building longer-lasting trailers from the start and that in the old days, that often meant “over engineering” the product by using better, thicker steel and other more robust materials in the manufacturing process. Pitts said that with the design of the LiteGuard 5000, the company has met its objective of engineering in superior quality materials, while engineering out weight and components that could promote corrosion.

“We’re still over engineering our trailers,” Trey Gary, vice president and chief operating officer for Dorsey Trailer, said. “We’re just doing it in a more sophisticated way––a way that brings even greater value to the end user by lowering trailer operating costs and raising resale values.”

Gary explained that many of the features that come standard on the LiteGuard 5000 trailer are not even available as custom orders from most major manufacturers. He cited the trailer’s robust, heavy-duty floor construction, its impact resistant, heavy-duty stainless steel rear frame, its tough, stainless steel upper coupler and its highly engineered rear doors with proprietary fuel-saving seal design, among other examples.

Gary said that the company’s engineering team had spent significant effort looking for ways to eliminate potential sources of corrosion and that stronger, lighter weight composite materials have replaced moisture-retaining wood products throughout the trailer.

Dorsey is also the only major reefer manufacturer to practice foam-in-place insulation techniques that are time consuming, but ensure a continuous seal, thus reducing wear on the trailer’s refrigeration unit and reducing operational fuel costs. Gary said that most reefer manufacturers install pre-formed insulation panels that don’t fill every crevice. According to Gary, the so-called “cookie cutter insulation” approach can compromise a refrigerated compartment by allowing air to flow through gaps in the insulation. Dorsey’s foam-in-place process is done by hand and allows insulation material to be pumped into trailer cavities while still in a liquid state. The insulation flows through tight spaces into crevices and ultimately creates a virtually airtight barrier, giving the refrigeration compartment superior insular characteristics.

“All this technology aside, our real competitive advantage is the sheer craftsmanship that has been part of the Dorsey culture since the beginning of the last century,” Gary said. “Sound engineering, high-performance materials and computer aided design capabilities are all requirements to simply stay in business in today’s competitive environment. On paper we have a superior product, in reality we have a stellar product that has been effectively handcrafted by artisans in the same American town since 1911.”

Gary noted that the company had gone through a number of highs and lows since its inception 10 decades ago, which have included being traded on the New York Stock Exchange, two floods and two ill-fated acquisitions. “Today, I’m excited to say that Dorsey is a family-owned company again––and even more excited that the family knows the trailer business,” Gary said. “As Dorsey Trailer embarks upon its second century in business, I can’t think of anything that would be more advantageous for the company, its workers or the marketplace at large, than to have a family that has made our business their business.”

In celebration of Dorsey’s 100th anniversary, the company also released details surrounding a year-long contest that will culminate in the giveaway of a new LiteGuard 5000 trailer, valued at approximately $37,500, at the 2012 MATS trade show. The LiteGuard 5000 Reefer Giveaway is open to persons who are 21 years of age or older holding a current, valid Class A Commercial Driver’s License issued in any of the 50 United States, District of Columbia, Puerto Rico or the Virgin Islands. Other restrictions apply and interested parties may register online at: http://dorseytrailer.net/contest.html

High-resolution images of the LiteGuard 5000 can be found here:
http://dorseytrailer.net/pages/LiteGuard_5000_Photo_Gallery.html

Editor’s Note:

About Dorsey Trailer
Since 1911 the Dorsey name has been synonymous with innovation, performance, value, quality and durability. The company’s roots run deep in the area of truck trailer manufacturing excellence and Dorsey continues to grow to meet its customers’ requirements. The company utilizes decades of experience, computer aided design, skilled craftsmen and an 800,000-square-foot, state-of-the-art facility to produce safe and reliable trailers. Dorsey offers a wide variety of truck trailers including dry and refrigerated vans, steel and composite platforms and dropdecks, open top and closed top chip vans and specialty trailers such as fruit haul and furniture drop frame vans. Additional information is available at DorseyTrailer.net.

LiteGuard is a registered trademark of Dorsey Trailer.

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