Benedictine University Announces New Online Certificate & Master of Business Administration Concentration in Internet Marketing

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Continually updated graduate-level program designed by industry leaders

Sales, marketing, analysis and advertising positions for companies doing business online are set for growth through 2012, according to the U.S. Bureau of Labor Statistics1. To help business-minded professionals strengthen their marketing credentials in the increasingly important online realm, Benedictine University now offers a Master of Business Administration (M.B.A.) with a concentration in Internet Marketing and an online Certificate in Internet Marketing at the graduate level. Created in conjunction with Market Motive, a leader in Internet marketing education, the flexible, distance-learning program was developed -- and is continuously updated—by leading experts, cutting-edge practitioners and best-selling authors in the field of Internet marketing.

The Internet Marketing Certificate is designed for professionals who want to expand their marketing career opportunities, move to a position specific to online marketing and extend their knowledge base. Graduates of the online Certificate in Internet Marketing from Benedictine University develop proficiency in social media strategy and tactics, including blogging and viral marketing; search engine optimization (SEO); web analytics, pay-per-click (PPC) advertising and campaign planning; and converting website visitors to paying customers.

“A significant core of marketing jobs didn’t exist just a few years ago. Titles like Social Media Director, SEO Specialist and Online Reputation Manager have sprung up as companies scramble to unify their online and offline sales, marketing and tracking strategies. We’re offering an in-depth, industry-leading Internet Marketing Certificate at Benedictine University because online marketing expertise is absolutely central to business marketing today,” says Mick Carroll, dean of Benedictine’s Moser College of Adult and Professional Studies.

Benedictine additionally offers an M.B.A. with a concentration in Internet Marketing. Online M.B.A. students adding the Internet marketing concentration to their degree program select three of the following courses: Social Media Marketing, Search Engine Optimization, Web Analytics, Pay Per Click Advertising, Conversion Optimization. Students that pursue Internet marketing as a certificate program take four, four-credit-hour courses.

Applications are currently being accepted and classes begin in June 2011. For more information about the Certificate of Internet Marketing, go to

About Benedictine University
Consistently well-ranked on US News & World Report’s® annual list of top master’s institutions in the Midwest, Benedictine University is an established institution with more than 120 years of history and a tradition of academic excellence. Located in Lisle, Illinois, the University is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (NCA)


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Allison Anderson
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