Habbo Hotel's Parent Company Reports Record Year

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Sulake’s 2010 Revenue Increases More Than 20% Over the Previous Year

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“This year, our focus will be 100 percent on growing Habbo Hotel into an even bigger and more engaging social game and community for teens around the world."

Sulake, the parent company of Habbo Hotel, the world's largest social game and online community for teenagers, today announced the best annual financial results in the company’s history. During fiscal year 2010, Sulake’s revenue was up more than 20 percent over 2009, resulting in sales of €56.2 million ($78.7 million). Sulake’s EBITDA in 2010 totaled €5.4 million ($7.6 million, 9.5 percent of revenue) and thus significantly improved from the previous year (€0.6 or $0.8 million). Net profit was €1.6 million ($2.3 million).*

Habbo Hotel currently has players in over 150 countries and is available in 11 different languages. 11 million unique users spend a total of 45 million hours playing Habbo Hotel each month. Over 207 million Habbo characters have been created since its launch in 2000.

“2010 was a record year for Habbo Hotel in many ways. Not only did we celebrate our 10 year anniversary, but our user base, sales and profitability continued to increase,” commented Timo Soininen, CEO of Sulake. “The growth was a result of several successful new product features and improvements, like new virtual pets, marketplace tools for virtual item trading, an all new Habbo Club experience and the launch of user customized games.”

“This year, our focus will be 100 percent on growing Habbo Hotel into an even bigger and more engaging social game and community for teens around the world. New social games and features inside Habbo Hotels and Habbo mobile apps, in particular, are a significant growth opportunity for us this year,” Soininen continued.

As part of its new social gaming strategy and Habbo Hotel focus, Sulake has sold IRC-Galleria, a Finnish social networking service for young adults, to its current management.

*All USD figures are for illustration purposes only. Official currency is EUR.

About Habbo Hotel and Sulake
Habbo Hotel is the world’s largest social game and community for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore wide variety of spaces and millions of rooms created by other users in the community, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently Habbo Hotel has customers in over 150 countries and the service is available in 11 language versions. To date, over 207 million characters have been created and over 11 million unique users worldwide visit Habbo Hotel each month, spending a total of 45 million hours in the service.

Habbo Hotel is operated by Finnish company Sulake. With offices in 12 countries and headquarters in Helsinki, Finland, the company currently employs 230 employees worldwide.

Habbo Hotel and Sulake press images: http://www.sulake.com/press/image_bank.

Media Contacts:
Juhani Lassila
Director, PR & Communications
+358 40 541 2365

Susan C. Mills
Edelman PR for Sulake


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