FMYI President Justin Yuen Moderating Panel at Fortune’s 4th Annual Brainstorm GREEN

Share Article

Industry Leaders to Discuss Strategies for Driving Employee Engagement Throughout An Organization

FMYI [for my innovation], a leading provider of private social networks and collaboration software, today announced that Justin Yuen, company president and sustainability employee engagement pioneer, will be moderating a roundtable discussion next week at Fortune Brainstorm GREEN 2011.

With mounting pressure for continuous improvement in corporate sustainability, companies are grappling with how to increase the performance of their programs. As the only collaboration software company with a DNA level commitment to sustainability and the B Corporation certification, FMYI is uniquely qualified to provide a solution that meets these challenges. With a FMYI private social network, organizations like Hyatt Hotels and the Association of Climate Change Officers (ACCO) are tackling this issue by increasing collaboration and cost-effectively scaling sustainability engagement. FMYI is a central platform where their stakeholders are storing news and information, sharing best practices, asking questions, collaborating on projects, and tracking progress.

“Once again, our participation in this important industry events affords us the opportunity to join CSR leaders from across the country to help effect the triple bottom line of people, planet, profit,” said Justin Yuen, President, FMYI, Inc. “By playing this small role in promoting innovations that further sustainability by enabling collaboration, we are delivering on our mission of empowering teams to make a difference and positively impacting the world.”

During the roundtable panel, CSR leaders from a diverse a cross section of industries will discuss this growing trends for continues improvement, including:

  • Jib Ellison, Founder, Blu Skye Sustainability
  • Tim Mohin, Director of Corporate Responsibility, AMD
  • Hugh Share, Senior Global Director, Beer and Better World, Anheuser Busch InBev
  • Jim Thomas, Vice President, Corporate Social Responsibility, JCPenney
  • Ryan Whisnant, Director of Sustainability, SunGard

As a longtime leader in sustainability employee engagement with over 14 years of experience at FMYI and Nike, Justin Yuen will draw on this knowledge to guide the panelists through ideas, such as:

  • Transforming an organization so that sustainability is part of everyone’s job rather than the work of a select few.
  • Building a shared vision at the grass roots level, diffusing innovation, and creating a culture that integrates sustainability into the mission and brand at every level.
  • Cost-effective strategies for scaling engagement to bring people together from multiple divisions and across geographies.
  • Measuring success and increasing results through surveys and tracking output of projects.
  • Harnessing employee ideas and energy to further integrate and diffuse innovation.

About Fortune Brainstorm GREEN
Fortune Brainstorm GREEN is a high-powered community of thought leaders and business leaders who come together to exchange innovative ideas, do deals, and build valuable relationships. The participants are diverse—CEOs and senior executives of Fortune 500 companies, government policymakers, leading thinkers, investors, and environmental activists. The 2011 program—led by key members of Fortune's editorial brain trust including Senior Editors at Large Brian Dumaine and Adam Lashinsky, and Contributing Editor Marc Gunther—will focus on the key emerging environmental trends as well as innovative ways that companies can drive sustainability-based transformational change initiatives. For more information visit

About FMYI [for my innovation]
Founded in 2004, FMYI is a leading provider of private social networks and collaboration software headquartered in Portland, Oregon. FMYI collaboration networks are used by teams of all sizes (2-20,000) at companies, nonprofits, government agencies, and universities around the world. Guided by the triple bottom line (people, planet and profit), FMYI endeavors to be an enduring business with minimum ecological impact and maximum social value because it is simply the right thing to do. FMYI is committed to sustainability internally and to injecting sustainability into the business practices of its clients. In addition to helping companies benefit from paperless work processes, FMYI also enables a team to track its sustainable commuting modes and methods as well as purchases renewable energy credits for clients’ FMYI power use. Keeping with its tagline "Powered by human energy ®," FMYI provides free support as an integral part of making technology work for people.

Media Contact:
Joseph Martorano
888/369-4266 x813


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joseph Martorano
Visit website