Neverblue Acquires International Performance-Based Online Advertising Agency, AKMG

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Deal expands Neverblue’s email marketing channel and U.S. presence.

This acquisition significantly expands Neverblue’s ability to offer our clients proven expertise to reach new customers, with the right message at the right time, via email performance marketing. AKMG is a leader in email marketing...

It was announced today that Neverblue, a premier global lead generation network, has acquired AKMG, an international performance-based online advertising agency, based in El Segundo, CA for an undisclosed sum. AKMG will become an independent wholly-owned subsidiary of Neverblue.

AKMG was founded in 2007 by Internet marketing industry veterans Kimberlee White and Steven Patton. Kimberlee White continues as president of AKMG and all staff remains in place in its new El Segundo headquarters while Steven Patton will move on to new entrepreneurial endeavors.

Commented Hakan Lindskog, CEO of Neverblue. “This acquisition significantly expands Neverblue’s ability to offer our clients proven expertise to reach new customers, with the right message at the right time, via email performance marketing. AKMG is a leader in email marketing and we think that brands and marketers who rely on us now for web-based and mobile performance marketing will be excited to engage with AKMG in email channels,” he said.

“This is about fit and our collective ability to better serve our combined client base. That is why we are excited about joining Neverblue,” said Kimberlee White. “There are real and rapid sales and operational synergies we can realize with Neverblue. We can offer new marketing channels to Neverblue advertisers and similarly we can offer our clients access to Neverblue’s global performance marketing footprint. In the end, the winners will be our clients with measurable results,” said White.

This deal comes on the heels of other first quarter 2011 announcements from Neverblue. The company announced Neverblue Mobile in January, and the opening of its European regional office in Amsterdam in February and its regional Asian office in Hong Kong in March.

About Neverblue
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

About AKMG
AKMG is an international performance-based online advertising agency located in El Segundo, California. Advertisers are offered unlimited access to internet traffic all over the world via email, PPV, display, search and social media; while publishers are offered an ample selection of exclusive, branded, niche and direct campaigns opening them up to an instant revenue stream. Founded in 2007, AKMG's executives bring over 25 years of collective online advertising experience.

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