Fusion Brand Experiences Launches Fusion HDX to Provide Specialized Media Solutions to Meet Demands of High-Tech Age

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Fusion HDX, a new specialty division of Fusion Brand Experiences, creates cutting edge media solutions in answer to the new role video plays in marketing and communications due to technology advancements.

“We have the perfect opportunity to reinvent the way media is created and used,” said Steve Lajoie, President, Fusion Brand Experiences.

Fusion Brand Experiences announced today the launch of Fusion HDX, a division in its Philadelphia headquarters dedicated to producing specialized media solutions. As technology continues to evolve, video is viewed and experienced in new and unusual ways. Today, media plays on everything from tiny smart phone screens to expansive meeting sets to tableaus on the sides of buildings. It wraps around poles and architectural curves, and it has the ability to be touched, manipulated and changed in reaction to environmental stimuli.

Fusion HDX offers cutting edge media creation and a collaborative energetic culture that drives innovation. Notably, the mission of Fusion HDX is to make such new applications for motion media more accessible and affordable than ever before.

With roots in video production and post, and a 25-year career that spans leadership positions at some of the most prestigious global experiential communications companies in the world, President and Co-Founder Steve Lajoie set out to create an agency that offers truly unique marketing and communications solutions for clients, but at a cost that is more in line with the realities of today’s marketers.

“We have the perfect opportunity to reinvent the way media is created and used,” said Mr. Lajoie. “We challenge ourselves continuously with finding new and unexpected ways that video can be used to influence people’s perceptions of their environment and how it affects everything from their mood to their purchasing decisions.”

Co-Founder Todd Strine, who has a history of owning and managing production facilities in Philadelphia adds, “With the way that technology has evolved, the market is prime for advanced video integration into all facets of business and consumer communications.”

Additionally, Fusion HDX has reinvented some traditional video production models. The facility houses a green screen inset studio that rents by the hour. This enables clients to quickly and cost-efficiently update messaging with on-camera talent and company spokespeople with the greatest amount of flexibility.

Key features of Fusion HDX include:

  •     Production & Post Production for HD and beyond
  •     State of the art HD multi-camera package
  •     Integrated media campaigns: Web, VOD, mobile
  •     Virtual experiences
  •     Multi-screen presentations
  •     3D Holographic solutions
  •     3D Stereoscopic solutions
  •     Pre-lit green screen studio

See video samples of FusionHDX work: http://vimeo.com/21943246

For more information about Fusion HDX or Fusion Brand Experiences, please contact Steve Lajoie at 215-629-2000 or slajoie(at)fusionexperiences(dot)com.

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